OUR NEW STORE - THE FUTURE IN BERWICK STREET, SOHO

We are excited to say we are now open in Berwick Street, Soho.

Soho is a lively part of London with a fascinating history that reflects the lively fashion scene there today. It used to be a medieval hunting area, but over the years, it turned into a bustling center for entertainment, creativity, and culture.

Berwick Street has been at the heart of London's textile and garment industry since the 18th century. It's famous for fashion and has played a key role in Soho's creative vibe. In the swinging 60s, Berwick Street was crucial in shaping styles that still impact today's fashion. It's also a hotspot for London's music and vinyl scene, and even hosted the cover shoot for the 1995 Oasis album (What's the Story) Morning Glory? Today, it's a lively place where old traditions blend with new ideas.

Berwick Street is the perfect spot for our new Wear London shop due to the vibrant trendy feel and rich fashion history. The street has been a hub for fashion and style for ages, and it fits perfectly with Wear London's focus on quality and trend. The mix of old-school charm and modern vibes on Berwick Street is just what we were looking for. It's a great match for Wear London's blend of tradition and fresh fashion, and we're excited to be part of the lively scene in Soho.

We are thrilled at the prospect of welcoming our valued and new customers to our Wear London shop on Berwick Street. Meeting familiar faces and making new connections makes this venture even more exciting. We look forward to creating memorable shopping experiences, talking about our unique garments, and engaging in conversations about the brand we have created.