Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

Hassle-free returns or exchanges

Full refund or exchange for another item of your choice within 14 days of receiving your items

Free UK shipping on orders over £150

Picked and packed by our expert teams across London
New-In

New-In

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Stay tuned for more limited runs.

Customers rate us 4.9/5 based on 1499 reviews.

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94 products

London Spring Lined Rain Mac - Orange - Wear LondonLondon Spring Lined Rain Mac - Orange - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Low Stock
XXL Out of stock
London Spring Lined Rain Mac - Orange Sale price£150.00

9 Colours

London Spring Lined Rain Mac - Navy Blue - Wear LondonLondon Lined Rain Mac - Navy Blue - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Navy Blue Sale price£170.00

9 Colours

London Lined Rain Mac - Petrol Navy - Wear LondonLondon Lined Rain Mac - Petrol Navy - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Petrol Navy Sale price£170.00

9 Colours

London Lined Rain Mac - Dark Forest Green - Wear LondonLondon Lined Rain Mac - Dark Forest Green - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Dark Forest Green Sale price£170.00

9 Colours

London Lined Rain Mac - Grey - Wear LondonLondon Lined Rain Mac - Grey - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Grey Sale price£170.00

9 Colours

London Lined Rain Mac - Burnt Orange - Wear LondonLondon Lined Rain Mac - Burnt Orange - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Burnt Orange Sale price£170.00

9 Colours

Stoke Newington Joggers - Putty Superflex - Wear LondonStoke Newington Joggers - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Putty Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Navy Superflex - Wear LondonStoke Newington Joggers - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Navy Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Dark Olive Superflex - Wear LondonStoke Newington Joggers - Dark Olive Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Dark Olive Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Mushroom Superflex - Wear LondonStoke Newington Joggers - Mushroom Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Mushroom Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Chocolate Superflex - Wear LondonStoke Newington Joggers - Chocolate Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Chocolate Superflex Sale price£85.00

5 Colours

Shane - T shirt - Ecru - Wear LondonShane - T shirt - Ecru - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Ecru Sale price£30.00

3 Colours

Shane - T shirt - Optic White - Wear LondonShane - T shirt - Optic White - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Optic White Sale price£30.00

3 Colours

Shane - T shirt - Burgundy - Wear LondonShane - T shirt - Burgundy - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Burgundy Sale price£30.00

3 Colours

The Pearlman Casual Blazer - Navy Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Navy Cotton Linen - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
The Pearlman Casual Blazer - Navy Cotton Linen Sale price£150.00

4 Colours

The Lutti Jacket - Navy Cotton Linen - Wear LondonThe Lutti Jacket - Navy Cotton Linen - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Navy Cotton Linen Sale price£140.00

4 Colours

Wentworth Trouser - Navy Cotton Linen - Wear LondonWentworth Trouser - Navy Cotton Linen - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Cotton Linen Sale price£85.00

4 Colours

Hildyard Comfort Fit Trouser – Navy Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Navy Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Navy Cotton Linen Sale price£85.00

4 Colours

The Pearlman Casual Blazer - Olive Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Olive Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
The Pearlman Casual Blazer - Olive Cotton Linen Sale price£150.00

4 Colours

The Lutti Jacket - Olive Cotton Linen - Wear LondonThe Lutti Jacket - Olive Cotton Linen - Wear London
S Out of stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
The Lutti Jacket - Olive Cotton Linen Sale price£140.00

4 Colours

Wentworth Trouser - Olive Cotton Linen - Wear LondonWentworth Trouser - Olive Cotton Linen - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Out of stock
Wentworth Trouser - Olive Cotton Linen Sale price£85.00

4 Colours

Hildyard Comfort Fit Trouser – Olive Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Olive Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Olive Cotton Linen Sale price£85.00

4 Colours

The Pearlman Casual Blazer - Chocolate Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Chocolate Cotton Linen - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
The Pearlman Casual Blazer - Chocolate Cotton Linen Sale price£150.00

4 Colours

The Lutti Jacket - Chocolate Cotton Linen - Wear LondonThe Lutti Jacket - Chocolate Cotton Linen - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Chocolate Cotton Linen Sale price£140.00

4 Colours

Wentworth Trouser - Chocolate Cotton Linen - Wear LondonWentworth Trouser - Chocolate Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Out of stock
36 Low Stock
38 Out of stock
Wentworth Trouser - Chocolate Cotton Linen Sale price£85.00

4 Colours

Hildyard Comfort Fit Trouser – Chocolate Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Chocolate Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Hildyard Comfort Fit Trouser – Chocolate Cotton Linen Sale price£85.00

4 Colours

The Pearlman Casual Blazer - Stone Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Stone Cotton Linen - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
The Pearlman Casual Blazer - Stone Cotton Linen Sale price£150.00

4 Colours

The Lutti Jacket - Stone Cotton Linen - Wear LondonThe Lutti Jacket - Stone Cotton Linen - Wear London
S Out of stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
The Lutti Jacket - Stone Cotton Linen Sale price£140.00

4 Colours

Wentworth Trouser - Mushroom Cotton Linen - Wear LondonWentworth Trouser - Mushroom Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Out of stock
36 Out of stock
38 Low Stock
Wentworth Trouser - Stone Cotton Linen Sale price£85.00

4 Colours

Hildyard Comfort Fit Trouser – Stone Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Stone Cotton Linen - Wear London
28 Out of stock
30 Out of stock
32 In stock
34 Low Stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Stone Cotton Linen Sale price£85.00

4 Colours

Regency Shacket - Olive Dx - Wear LondonRegency Shacket - Olive Dx - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Olive Dx Sale price£160.00

4 Colours

Regency Shacket - Navy Dx - Wear LondonRegency Shacket - Navy Dx - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Navy Dx Sale price£160.00

4 Colours

Ezra Jean - Bleach Wash - Wear LondonEzra Jean - Bleach Wash - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Ezra Jean - Bleach Wash Sale price£85.00

3 Colours

Southend Shacket Unlined - Khaki Moleskin - Wear LondonSouthend Shacket Unlined - Khaki Moleskin - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket Unlined - Khaki Moleskin Sale price£150.00

6 Colours

Southend Shacket Unlined - Mushroom Moleskin - Wear LondonSouthend Shacket Unlined - Mushroom Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Out of stock
Southend Shacket Unlined - Mushroom Moleskin Sale price£150.00

6 Colours

Aldgate Baseball Shacket - Mushroom Moleskin - Wear LondonAldgate Baseball Shacket - Mushroom Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Mushroom Moleskin Sale price£160.00

4 Colours

London Spring Lined Rain Mac - Dark Pistachio - Wear LondonLondon Spring Lined Rain Mac - Dark Pistachio - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Dark Pistachio Sale price£150.00

9 Colours

London Spring Lined Rain Mac - Sky Blue - Wear LondonLondon Spring Lined Rain Mac - Sky Blue - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
London Spring Lined Rain Mac - Sky Blue Sale price£150.00

9 Colours

Bart Overshirt - Dogtooth Ecru Oat Grey - Wear LondonBart Overshirt - Dogtooth Ecru Oat Grey - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Dogtooth Ecru Oat Grey Sale price£90.00
Roman Shirt Top Pockets - Fine Cord Camel - Wear LondonRoman Shirt Top Pockets - Fine Cord Camel - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Camel Sale price£90.00

2 Colours

Roman Shirt Top Pockets - Fine Cord Chocolate - Wear LondonRoman Shirt Top Pockets - Fine Cord Chocolate - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Chocolate Sale price£90.00

2 Colours

Colts Zip Shacket - Black Virgin Wool - Wear LondonColts Zip Shacket - Black Virgin Wool - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Black Virgin Wool Sale price£170.00
Theydon Overshirt - Fine Whale Cord Navy - Wear LondonTheydon Overshirt - Fine Whale Cord Navy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Navy Sale price£130.00

2 Colours

Theydon Overshirt - Fine Whale Cord Olive - Wear LondonTheydon Overshirt - Fine Whale Cord Olive - Wear London
S Out of stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Olive Sale price£130.00

2 Colours

Bart Overshirt - Forest Green Ecru Check - Wear LondonBart Overshirt - Forest Green Ecru Check - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Forest Green Ecru Check Sale price£90.00

2 Colours

Bart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear LondonBart Overshirt - Mid Green Ecru - Check - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Dark Navy and Sky Blue Ecru - Check Sale price£90.00

2 Colours

Wentworth Trouser - Chocolate Superflex - Wear LondonWentworth Trouser - Chocolate Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Chocolate Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Navy Superflex - Wear LondonWentworth Trouser - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 In stock
38 Low Stock
Wentworth Trouser - Navy Superflex Sale price£85.00

4 Colours

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