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New-In

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Stay tuned for more limited runs.

Customers rate us 4.9/5 based on 1361 reviews.

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Made In The UK
Bethnal Top Pockets - Green White Linen - Wear LondonBethnal Top Pockets - Green White Linen - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bethnal Top Pockets - Green White Linen Sale priceĀ£65.00

2 Colours

Bethnal Top Pockets - Navy White Linen - Wear LondonBethnal Top Pockets - Navy White Linen - Wear London
S Low Stock
M In stock
L Low Stock
XL In stock
XXL Low Stock
Bethnal Top Pockets - Navy White Linen Sale priceĀ£65.00

2 Colours

Stoke Newington Joggers - Putty Superflex - Wear LondonStoke Newington Joggers - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Putty Superflex Sale priceĀ£85.00

5 Colours

Stoke Newington Joggers - Navy Superflex - Wear LondonStoke Newington Joggers - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Navy Superflex Sale priceĀ£85.00

5 Colours

Stoke Newington Joggers - Dark Olive Superflex - Wear LondonStoke Newington Joggers - Dark Olive Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Out of stock
Stoke Newington Joggers - Dark Olive Superflex Sale priceĀ£85.00

5 Colours

Stoke Newington Joggers - Mushroom Superflex - Wear LondonStoke Newington Joggers - Mushroom Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Mushroom Superflex Sale priceĀ£85.00

5 Colours

Stoke Newington Joggers - Chocolate Superflex - Wear LondonStoke Newington Joggers - Chocolate Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 In stock
38 Out of stock
Stoke Newington Joggers - Chocolate Superflex Sale priceĀ£85.00

5 Colours

Shane - T shirt - Ecru - Wear LondonShane - T shirt - Ecru - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Shane - T shirt - Ecru Sale priceĀ£30.00

3 Colours

Shane - T shirt - Optic White - Wear LondonShane - T shirt - Optic White - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Optic White Sale priceĀ£30.00

3 Colours

Shane - T shirt - Burgundy - Wear LondonShane - T shirt - Burgundy - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Shane - T shirt - Burgundy Sale priceĀ£30.00

3 Colours

Borough - Zip Polo - Taupe Pique - Wear LondonBorough - Zip Polo - Taupe Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Taupe Pique Sale priceĀ£65.00

3 Colours

Borough - Zip Polo - Ecru Pique - Wear LondonBorough - Zip Polo - Ecru Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Ecru Pique Sale priceĀ£65.00

3 Colours

Borough - Zip Polo - Navy Pique - Wear LondonBorough - Zip Polo - Navy Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Navy Pique Sale priceĀ£65.00

3 Colours

Sterling - V Neck Polo - Ecru Pique - Wear LondonSterling - V Neck Polo - Ecru Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Sterling - V Neck Polo - Ecru Pique Sale priceĀ£65.00

2 Colours

Sterling - V Neck Polo - Navy Pique - Wear LondonSterling - V Neck Polo - Navy Pique - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Sterling - V Neck Polo - Navy Pique Sale priceĀ£65.00

2 Colours

Alder - Full Button Polo - Taupe Pique - Wear LondonAlder - Full Button Polo - Taupe Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Alder - Full Button Polo - Taupe Pique Sale priceĀ£70.00

2 Colours

Alder - Full Button Polo - Navy Pique - Wear LondonAlder - Full Button Polo - Navy Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Alder - Full Button Polo - Navy Pique Sale priceĀ£70.00

2 Colours

Thames - 3 Button Polo - Taupe Pique - Wear LondonThames - 3 Button Polo - Taupe Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Thames - 3 Button Polo - Taupe Pique Sale priceĀ£60.00

3 Colours

Thames - 3 Button Polo - Ecru Pique - Wear LondonThames - 3 Button Polo - Ecru Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Thames - 3 Button Polo - Ecru Pique Sale priceĀ£60.00

3 Colours

Thames - 3 Button Polo - Navy Pique - Wear LondonThames - 3 Button Polo - Navy Pique - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Thames - 3 Button Polo - Navy Pique Sale priceĀ£60.00

3 Colours

Bethnal Short Sleeve Shirt - Green White Stripe - Wear LondonBethnal Short Sleeve Shirt - Green White Stripe - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Green White Stripe Sale priceĀ£65.00

2 Colours

Bethnal Short Sleeve Shirt - Navy White Stripe - Wear LondonBethnal Short Sleeve Shirt - Navy White Stripe - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Navy White Stripe Sale priceĀ£65.00

2 Colours

Bethnal Short Sleeve Shirt - Beige Marcel - Wear LondonBethnal Short Sleeve Shirt - Beige Marcel - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Beige Marcel Sale priceĀ£65.00
Bethnal Short Sleeve Shirt - Sky Navy Diagonal Marcel - Wear LondonBethnal Short Sleeve Shirt - Sky Navy Diagonal Marcel - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Sky Navy Diagonal Marcel Sale priceĀ£65.00

2 Colours

Bethnal Short Sleeve Shirt - Black Diagonal Marcel - Wear LondonBethnal Short Sleeve Shirt - Black Diagonal Marcel - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Bethnal Short Sleeve Shirt - Black Diagonal Marcel Sale priceĀ£65.00

2 Colours

Bethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker - Wear LondonBethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker Sale priceĀ£65.00

2 Colours

Bethnal Short Sleeve Shirt - Denim Sky Seersucker - Wear LondonBethnal Short Sleeve Shirt - Denim Sky Seersucker - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Denim Sky Seersucker Sale priceĀ£65.00

2 Colours

Burdett Jean - Light Wash - Wear LondonBurdett Jean - Light Wash - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Burdett Jean - Light Wash Sale priceĀ£60.00

3 Colours

Burdett Jean - Mid Wash - Wear LondonBurdett Jean - Mid Wash - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Burdett Jean - Mid Wash Sale priceĀ£60.00

3 Colours

Burdett Jean - Dark Wash - Wear LondonBurdett Jean - Dark Wash - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Burdett Jean - Dark Wash Sale priceĀ£60.00

3 Colours

Wick Long Sleeve Shirt - Sky Blue / White Seersucker - Wear LondonWick Long Sleeve Shirt - Sky Blue / White Seersucker - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Wick Long Sleeve Shirt - Sky Blue / White Seersucker Sale priceĀ£80.00

4 Colours

Wick Long Sleeve Shirt - Mint Green / White Seersucker - Wear LondonWick Long Sleeve Shirt - Mint Green / White Seersucker - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Wick Long Sleeve Shirt - Mint Green / White Seersucker Sale priceĀ£80.00

4 Colours

Wick Long Sleeve Shirt - Plain Navy Seersucker - Wear LondonWick Long Sleeve Shirt - Plain Navy Seersucker - Wear London
S In stock
M Low Stock
L Low Stock
XL In stock
XXL Low Stock
Wick Long Sleeve Shirt - Plain Navy Seersucker Sale priceĀ£80.00

4 Colours

Wick Long Sleeve Shirt - Plain White Seersucker - Wear LondonWick Long Sleeve Shirt - Plain White Seersucker - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Wick Long Sleeve Shirt - Plain White Seersucker Sale priceĀ£80.00

4 Colours

The Pearlman Casual Blazer - Navy Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Navy Cotton Linen - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
The Pearlman Casual Blazer - Navy Cotton Linen Sale priceĀ£150.00

4 Colours

The Lutti Jacket - Navy Cotton Linen - Wear LondonThe Lutti Jacket - Navy Cotton Linen - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Navy Cotton Linen Sale priceĀ£140.00

4 Colours

Wentworth Trouser - Navy Cotton Linen - Wear LondonWentworth Trouser - Navy Cotton Linen - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Wentworth Trouser - Navy Cotton Linen Sale priceĀ£85.00

4 Colours

Hildyard Comfort Fit Trouser ā€“ Navy Cotton Linen - Wear LondonHildyard Comfort Fit Trouser ā€“ Navy Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser ā€“ Navy Cotton Linen Sale priceĀ£85.00

4 Colours

The Pearlman Casual Blazer - Olive Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Olive Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
The Pearlman Casual Blazer - Olive Cotton Linen Sale priceĀ£150.00

4 Colours

The Lutti Jacket - Olive Cotton Linen - Wear LondonThe Lutti Jacket - Olive Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Olive Cotton Linen Sale priceĀ£140.00

4 Colours

Wentworth Trouser - Olive Cotton Linen - Wear LondonWentworth Trouser - Olive Cotton Linen - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Wentworth Trouser - Olive Cotton Linen Sale priceĀ£85.00

4 Colours

Hildyard Comfort Fit Trouser ā€“ Olive Cotton Linen - Wear LondonHildyard Comfort Fit Trouser ā€“ Olive Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser ā€“ Olive Cotton Linen Sale priceĀ£85.00

4 Colours

The Pearlman Casual Blazer - Chocolate Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Chocolate Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
The Pearlman Casual Blazer - Chocolate Cotton Linen Sale priceĀ£150.00

4 Colours

The Lutti Jacket - Chocolate Cotton Linen - Wear LondonThe Lutti Jacket - Chocolate Cotton Linen - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Chocolate Cotton Linen Sale priceĀ£140.00

4 Colours

Wentworth Trouser - Chocolate Cotton Linen - Wear LondonWentworth Trouser - Chocolate Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Wentworth Trouser - Chocolate Cotton Linen Sale priceĀ£85.00

4 Colours

Hildyard Comfort Fit Trouser ā€“ Chocolate Cotton Linen - Wear LondonHildyard Comfort Fit Trouser ā€“ Chocolate Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser ā€“ Chocolate Cotton Linen Sale priceĀ£85.00

4 Colours

The Pearlman Casual Blazer - Stone Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Stone Cotton Linen - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
The Pearlman Casual Blazer - Stone Cotton Linen Sale priceĀ£150.00

4 Colours

The Lutti Jacket - Stone Cotton Linen - Wear LondonThe Lutti Jacket - Stone Cotton Linen - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
The Lutti Jacket - Stone Cotton Linen Sale priceĀ£140.00

4 Colours

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