Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

Hassle-free returns or exchanges

Full refund or exchange for another item of your choice within 30 days of receiving your items

Free UK shipping on orders over £100

Picked and packed by our expert teams across London

Full Price Styles

Customers rate us 4.9/5 based on 1785 reviews.

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209 products

Scarf – Multi Geo Charcoal - Wear LondonScarf – Multi Geo Charcoal - Wear London
Scarf – Multi Geo Charcoal Sale price£35.00

3 Colours

Hoxton T-Shirt - Burgundy - Wear LondonHoxton Raglan Sleeve Fitted T-Shirt - Burgundy - Wear London
S Out of stock
M Out of stock
L In stock
XL Out of stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-Shirt - Burgundy Sale price£35.00

8 Colours

Bank Short Mac Lined - Cappuccino - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Cappuccino Sale price£185.00

5 Colours

Scarf - H/bone Plain Border Burgundy - Wear LondonScarf - H/bone Plain Border Burgundy - Wear London
Scarf - H/bone Plain Border Burgundy Sale price£35.00
Scarf - Fluorescent Geo Grey / Red - Wear LondonScarf - Fluorescent Geo Grey / Red - Wear London
Scarf - Fluorescent Geo Grey / Red Sale price£35.00

2 Colours

Hoxton T-shirt - Chocolate - Wear LondonHoxton T-shirt - Chocolate - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Hoxton Raglan Sleeve Fitted T-shirt - Chocolate Sale price£35.00

8 Colours

Wentworth Trouser - Navy Cord - Wear LondonWentworth Trouser - Navy Cord - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Cord Sale price£85.00

2 Colours

London Spring Lined Rain Mac - Sky Blue - Wear LondonLondon Spring Lined Rain Mac - Sky Blue - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Sky Blue Sale price£150.00

7 Colours

Hoxton T-shirt - Bottle Green - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Bottle Green - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Bottle Green Sale price£35.00

8 Colours

Scarf - Dogtooth Camel - Wear LondonScarf - Dogtooth Camel - Wear London
Scarf - Dogtooth Camel Sale price£35.00

2 Colours

Scarf – Fluorescent Geo Silver / Royal - Wear LondonScarf – Fluorescent Geo Silver / Royal - Wear London
Scarf – Fluorescent Geo Silver / Royal Sale price£35.00

2 Colours

Sold outLondon Spring Lined Rain Mac - Orange - Wear LondonLondon Spring Lined Rain Mac - Orange - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Orange Sale price£150.00

7 Colours

Wentworth Trouser - Olive Superflex - Wear LondonWentworth Trouser - Olive Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Wentworth Trouser - Olive Superflex Sale price£85.00

4 Colours

Finsbury Funnel Mac - Black Dx - Wear LondonFinsbury Funnel Mac - Black Dx - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Finsbury Funnel Mac - Black Dx Sale price£195.00

5 Colours

Stoke Newington Joggers - Dark Olive Superflex - Wear LondonStoke Newington Joggers - Dark Olive Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Dark Olive Superflex Sale price£85.00

4 Colours

Ronan - Pocket T shirt - Ecru - Wear LondonRonan - T shirt - Ecru - Wear London
S Out of stock
M In stock
L Out of stock
XL Low Stock
XXL Low Stock
Ronan - Pocket T shirt - Ecru Sale price£30.00

2 Colours

Scarf - Criss Cross Plain Border Navy - Wear LondonScarf - Criss Cross Plain Border Navy - Wear London
Scarf - Criss Cross Plain Border Navy Sale price£35.00

2 Colours

Finsbury Funnel Mac - Cappuccino Dx - Wear LondonFinsbury Funnel Mac - Cappuccino Dx - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Cappuccino Dx Sale price£195.00

5 Colours

Stoke Newington Joggers - Mushroom Superflex - Wear LondonStoke Newington Joggers - Mushroom Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Mushroom Superflex Sale price£85.00

4 Colours

Scarf - Black Gingham Floral - Wear LondonScarf - Black Gingham Floral - Wear London
Scarf - Black Gingham Floral Sale price£35.00

2 Colours

Roman Shirt Top Pockets - Fine Cord Camel - Wear LondonRoman Shirt Top Pockets - Fine Cord Camel - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Camel Sale price£90.00

2 Colours

Scarf - Geo Stripe Border Charcoal Ecru - Wear LondonScarf - Geo Stripe Border Charcoal Ecru - Wear London
Scarf - Geo Stripe Border Charcoal Ecru Sale price£35.00
Shane - T shirt - Burgundy - Wear LondonShane - T shirt - Burgundy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Burgundy Sale price£30.00
The Pearlman Casual Blazer - Olive Corduroy - Wear LondonThe Pearlman Casual Blazer - Olive Corduroy - Wear London
S Low Stock
M Out of stock
L Out of stock
XL Out of stock
XXL Out of stock
The Pearlman Casual Blazer - Olive Corduroy Sale price£160.00

3 Colours

Regency Shacket - Navy Dx - Wear LondonRegency Shacket - Navy Dx - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Regency Shacket - Navy Dx Sale price£160.00

4 Colours

Ronan - T shirt - Optic White - Wear LondonRonan - T shirt - Optic White - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Ronan - Pocket T shirt - Optic White Sale price£30.00

2 Colours

Stoke Newington Joggers - Chocolate Superflex - Wear LondonStoke Newington Joggers - Chocolate Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Chocolate Superflex Sale price£85.00

4 Colours

Scarf - Dogtooth Black - Wear LondonScarf - Dogtooth Black - Wear London
Scarf - Dogtooth Black Sale price£35.00

2 Colours

Southend Shacket Unlined - Mushroom Moleskin - Wear LondonSouthend Shacket Unlined - Mushroom Moleskin - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Southend Shacket Unlined - Mushroom Moleskin Sale price£150.00

4 Colours

Regency Shacket - Cappuccino Dx - Wear LondonRegency Shacket - Cappuccino Dx - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Cappuccino Dx Sale price£160.00

4 Colours

Ezra Jean - Brown Superflex Wash - Wear LondonEzra Jean - Brown Superflex Wash - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Low Stock
38 Low Stock
Ezra Jean - Brown Superflex Wash Sale price£85.00

5 Colours

Scarf - Burb Mutli Geo Charcoal - Wear LondonScarf - Burb Mutli Geo Charcoal - Wear London
Scarf - Burb Mutli Geo Charcoal Sale price£35.00

2 Colours

Scarf – Multi Geo Paisley Charcoal - Wear LondonScarf – Multi Geo Paisley Charcoal - Wear London
Scarf – Multi Geo Paisley Charcoal Sale price£35.00

2 Colours

Regency Shacket - Olive Dx - Wear LondonRegency Shacket - Olive Dx - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Olive Dx Sale price£160.00

4 Colours

Regency Shacket - Black Dx - Wear LondonRegency Shacket - Black Dx - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Black Dx Sale price£160.00

4 Colours

Scarf - Navy Gingham Floral - Wear LondonScarf - Navy Gingham Floral - Wear London
Scarf - Navy Gingham Floral Sale price£35.00

2 Colours

Chiltern Shacket - Navy Wool Panno - Wear LondonChiltern Shacket - Navy Wool Panno - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Chiltern Shacket - Navy Wool Panno Sale price£180.00
Wentworth Trouser - Dark Navy Superflex - Wear LondonWentworth Trouser - Dark Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Out of stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Dark Navy Superflex Sale price£95.00

3 Colours

Jimmy Quarter Zip - Wine Navy - Wear LondonFarringdon - Quarter Zip Knitwear - Burgundy - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Farringdon - Quarter Zip Knitwear - Burgundy Sale price£90.00

4 Colours

Roman Shirt Top Pockets - Fine Cord Chocolate - Wear LondonRoman Shirt Top Pockets - Fine Cord Chocolate - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Chocolate Sale price£90.00

2 Colours

Sherratt Harrington Lined - Showerproof Burnt Orange - Wear LondonSherratt Harrington Lined - Showerproof Burnt Orange - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Sherratt Harrington Lined - Showerproof Burnt Orange Sale price£160.00

3 Colours

London Lined Rain Mac - Dark Forest Green - Wear LondonLondon Lined Rain Mac - Dark Forest Green - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Dark Forest Green Sale price£170.00

7 Colours

London Lined Rain Mac - Burnt Orange - Wear LondonLondon Lined Rain Mac - Burnt Orange - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
London Lined Rain Mac - Burnt Orange Sale price£170.00

7 Colours

Wentworth Trouser - Olive Corduroy - Wear LondonWentworth Trouser - Olive Corduroy - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Olive Corduroy Sale price£95.00

3 Colours

Angeles Long Sleeve Shirt - Malta Chocolate - Wear LondonAngeles Long Sleeve Shirt - Malta Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Angeles Long Sleeve Shirt - Malta Chocolate Sale price£100.00

2 Colours

Stoke Newington Joggers - Putty Superflex - Wear LondonStoke Newington Joggers - Putty Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Putty Superflex Sale price£85.00

4 Colours

London Spring Lined Rain Mac - Navy Blue - Wear LondonLondon Lined Rain Mac - Navy Blue - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Navy Blue Sale price£170.00

7 Colours

Theydon Overshirt - Fine Whale Cord Navy - Wear LondonTheydon Overshirt - Fine Whale Cord Navy - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Navy Sale price£130.00

2 Colours

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