Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Picked and packed by our expert teams across London

Full Price Styles

Customers rate us 4.9/5 based on 1785 reviews.

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209 products

Hoxton T-shirt - White - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - White Sale price£35.00

8 Colours

Trueman Regular Fit T-Shirt - Navy - Wear LondonTrueman Regular Fit T-Shirt - Navy - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL In stock
Trueman Regular Fit T-Shirt - Navy Sale price£35.00

8 Colours

Hoxton T-shirt - Black - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Black - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Hoxton Raglan Sleeve Fitted T-shirt - Black Sale price£35.00

8 Colours

Trueman T-Shirt - White - Wear LondonTrueman Regular Fit T-Shirt - White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Trueman Regular Fit T-Shirt - White Sale price£35.00

8 Colours

Hoxton T-shirt - Navy - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Navy - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Navy Sale price£35.00

8 Colours

Newington Zip Pockets Joggers - Navy - Wear LondonNewington Zip Pockets Joggers - Navy - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 In stock
36 In stock
38 Low Stock
Newington Zip Pockets Joggers - Navy Sale price£85.00

2 Colours

Ezra Jean - Raw Wash Superflex - Wear LondonEzra Jean - Raw Wash Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 In stock
Ezra Jean - Raw Wash Superflex Sale price£85.00

5 Colours

Trueman T-Shirt - Olive - Wear LondonTrueman Regular Fit T-Shirt - Olive - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Olive Sale price£35.00

8 Colours

Trueman T-Shirt - Grey - Wear LondonTrueman T-Shirt - Grey - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Grey Sale price£35.00

8 Colours

Hoxton Raglan Sleeve Fitted T-shirt - Grey - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Grey - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Grey Sale price£35.00

8 Colours

Bank Short Mac Lined - Navy Dx - Wear LondonBank Short Mac Lined - Navy Dx - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bank Short Mac Lined - Navy Dx Sale price£185.00

6 Colours

Bank Short Mac Lined - Olive Dx - Wear LondonBank Short Mac Lined - Olive Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Olive Dx Sale price£185.00

6 Colours

Hoxton T-shirt - Olive - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Olive - Wear London
S Low Stock
M Out of stock
L Low Stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Olive Sale price£35.00

8 Colours

Newington Zip Pockets Joggers - Putty - Wear LondonNewington Zip Pockets Joggers - Putty - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Out of stock
Newington Zip Pockets Joggers - Putty Sale price£85.00

2 Colours

Bevis Long Sleeve Cotton t-shirt - White - Wear LondonBevis Long Sleeve Cotton t-shirt - White - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - White Sale price£40.00

3 Colours

Trueman T-Shirt - Black - Wear LondonTrueman Regular Fit T-Shirt - Black - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Black Sale price£35.00

8 Colours

Bart Overshirt - Dogtooth Ecru Oat Grey - Wear LondonBart Overshirt - Dogtooth Ecru Oat Grey - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bart Overshirt - Dogtooth Ecru Oat Grey Sale price£100.00
Bevis Long Sleeve Cotton t-shirt - Navy - Wear LondonBevis Long Sleeve Cotton t-shirt - Navy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - Navy Sale price£40.00

3 Colours

Bevis Long Sleeve Cotton t-shirt -Black - Wear LondonBevis Long Sleeve Cotton t-shirt -Black - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt -Black Sale price£40.00

3 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Aldgate Baseball Shacket - Navy Moleskin Sale price£160.00

4 Colours

Dalston - T-Shirt Non Peach - Optic White - Wear LondonDalston - T-Shirt Non Peach - Optic White - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Optic White Sale price£30.00

2 Colours

Wear London Gift Card Wear London
Wear London Gift Card Sale priceFrom £10.00
Ezra Jean - Stay Blue Wash - Wear LondonEzra Jean - Stay Blue Wash - Wear London
28 Out of stock
30 In stock
32 Low Stock
34 Out of stock
36 Out of stock
38 In stock
Ezra Jean - Stay Blue Wash Sale price£85.00

4 Colours

Bank Short Mac Lined - Putty DX - Wear LondonBank Short Mac Lined - Putty DX - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Putty DX Sale price£185.00

6 Colours

Trueman T-Shirt - Burgundy - Wear LondonTrueman Regular Fit T-Shirt - Burgundy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Burgundy Sale price£35.00

8 Colours

Trueman Regular Fit T-Shirt - Chocolate - Wear LondonTrueman T-Shirt - Chocolate - Wear London
S Low Stock
M In stock
L Out of stock
XL Low Stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Chocolate Sale price£35.00

8 Colours

Southend Shacket Unlined - Navy Moleskin - Wear LondonSouthend Shacket Unlined - Navy Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Southend Shacket Unlined - Navy Moleskin Sale price£150.00

4 Colours

Jimmy Quarter Zip - Grey White - Wear LondonJ Jimmy Quarter Zip - Grey White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Out of stock
Jimmy Quarter Zip - Grey White Sale price£65.00

3 Colours

London Mac - Birbo Twill Navy - Wear LondonLondon Mac - Birbo Twill Navy - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
London Mac - Birbo Twill Navy Sale price£260.00

3 Colours

Southend Shacket Unlined - Khaki Moleskin - Wear LondonSouthend Shacket Unlined - Khaki Moleskin - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Southend Shacket Unlined - Khaki Moleskin Sale price£150.00

4 Colours

Dalston - T-Shirt Non Peach - Washed Black - Wear LondonDalston - T-Shirt Non Peach - Washed Black - Wear London
S Low Stock
M In stock
L Out of stock
XL Out of stock
XXL Out of stock
Dalston Heavyweight Cotton T-Shirt - Washed Black Sale price£30.00

2 Colours

Bart Overshirt - Mid Blue / Stone Check - Wear LondonBart Overshirt - Mid Blue / Stone Check - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Mid Blue / Stone Check Sale price£100.00

2 Colours

London Mac - Birbo Twill Olive - Wear LondonLondon Mac - Birbo Twill Olive - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
London Mac - Birbo Twill Olive Sale price£260.00

3 Colours

Finsbury Funnel Mac - Putty Dx - Wear LondonFinsbury Funnel Mac - Putty Dx - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Putty Dx Sale price£195.00

5 Colours

Theydon Overshirt - Sky Blue / Stone Check - Wear LondonTheydon Overshirt - Sky Blue / Stone Check - Wear London
S In stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Sky Blue / Stone Check Sale price£120.00
Finsbury Funnel Mac - Olive Dx - Wear LondonFinsbury Funnel Mac - Olive Dx - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Finsbury Funnel Mac - Olive Dx Sale price£195.00

5 Colours

Trueman T-Shirt - Bottle Green - Wear LondonTrueman T-Shirt - Bottle Green - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Bottle Green Sale price£35.00

8 Colours

Wentworth Trouser - Putty Superflex - Wear LondonWentworth Trouser - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Putty Superflex Sale price£85.00

4 Colours

London Mac - Birbo Twill Chocolate - Wear LondonLondon Mac - Birbo Twill Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
London Mac - Birbo Twill Chocolate Sale price£260.00

3 Colours

Wentworth Trouser - Navy Superflex - Wear LondonWentworth Trouser - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Superflex Sale price£85.00

4 Colours

Aldgate Baseball Shacket - Khaki Moleskin - Wear LondonAldgate Baseball Shacket - Khaki Moleskin - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Aldgate Baseball Shacket - Khaki Moleskin Sale price£160.00

4 Colours

Scarf – Diamond Grey / Sky - Wear LondonScarf – Diamond Grey / Sky - Wear London
Scarf – Diamond Grey / Sky Sale price£35.00
Wentworth Trouser - Chocolate Superflex - Wear LondonWentworth Trouser - Chocolate Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Chocolate Superflex Sale price£95.00

4 Colours

Bank Short Mac Lined - Black Dx - Wear LondonBank Short Mac Lined - Black Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Black Dx Sale price£185.00

6 Colours

Bart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear LondonBart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Dark Navy and Sky Blue Ecru - Check Sale price£100.00
Bart Overshirt - Forest Green Ecru Check - Wear LondonBart Overshirt - Forest Green Ecru Check - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bart Overshirt - Forest Green Ecru Check Sale price£100.00
Wentworth Trouser - Olive Cord - Wear LondonWentworth Trouser - Olive Cord - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Olive Cord Sale price£85.00

2 Colours

Scarf - Burb Mutli Geo Navy - Wear LondonScarf - Burb Mutli Geo Navy - Wear London
Scarf - Burb Mutli Geo Navy Sale price£35.00

2 Colours

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