Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Latest-Arrivals - Wear London

Latest Arrivals

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

Customers rate us 4.9/5 based on 1818 reviews.

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212 products

Wentworth Trouser - Navy Cord - Wear LondonWentworth Trouser - Navy Cord - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Cord Sale price£85.00

2 Colours

Wentworth Trouser - Olive Cord - Wear LondonWentworth Trouser - Olive Cord - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Olive Cord Sale price£85.00

2 Colours

Hoxton T-Shirt - Burgundy - Wear LondonHoxton Raglan Sleeve Fitted T-Shirt - Burgundy - Wear London
S Out of stock
M Out of stock
L In stock
XL Out of stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-Shirt - Burgundy Sale price£35.00

8 Colours

Hoxton T-shirt - Chocolate - Wear LondonHoxton T-shirt - Chocolate - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Hoxton Raglan Sleeve Fitted T-shirt - Chocolate Sale price£35.00

8 Colours

Hoxton T-shirt - Bottle Green - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Bottle Green - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Bottle Green Sale price£35.00

8 Colours

Bank Short Mac Lined - Black Dx - Wear LondonBank Short Mac Lined - Black Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Black Dx Sale price£185.00

6 Colours

Bank Short Mac Lined - Cappuccino - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Cappuccino Sale price£185.00

5 Colours

Finsbury Funnel Mac - Black Dx - Wear LondonFinsbury Funnel Mac - Black Dx - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Finsbury Funnel Mac - Black Dx Sale price£195.00

5 Colours

Finsbury Funnel Mac - Cappuccino Dx - Wear LondonFinsbury Funnel Mac - Cappuccino Dx - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Cappuccino Dx Sale price£195.00

5 Colours

Ezra Jean - Stay Blue Wash - Wear LondonEzra Jean - Stay Blue Wash - Wear London
28 Out of stock
30 In stock
32 Low Stock
34 Out of stock
36 Out of stock
38 In stock
Ezra Jean - Stay Blue Wash Sale price£85.00

4 Colours

Ezra Jean - Raw Wash Superflex - Wear LondonEzra Jean - Raw Wash Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 In stock
Ezra Jean - Raw Wash Superflex Sale price£85.00

5 Colours

Bart Overshirt - Mid Blue / Stone Check - Wear LondonBart Overshirt - Mid Blue / Stone Check - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Mid Blue / Stone Check Sale price£100.00
Bank Short Mac Lined - Navy Dx - Wear LondonBank Short Mac Lined - Navy Dx - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bank Short Mac Lined - Navy Dx Sale price£185.00

6 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Aldgate Baseball Shacket - Navy Moleskin Sale price£160.00

4 Colours

Regency Shacket - Cappuccino Dx - Wear LondonRegency Shacket - Cappuccino Dx - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Cappuccino Dx Sale price£160.00

4 Colours

Regency Shacket - Black Dx - Wear LondonRegency Shacket - Black Dx - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Black Dx Sale price£160.00

4 Colours

Dalston - T-Shirt Non Peach - Washed Black - Wear LondonDalston - T-Shirt Non Peach - Washed Black - Wear London
S Low Stock
M In stock
L Out of stock
XL Out of stock
XXL Out of stock
Dalston Heavyweight Cotton T-Shirt - Washed Black Sale price£30.00

2 Colours

Dalston - T-Shirt Non Peach - Optic White - Wear LondonDalston - T-Shirt Non Peach - Optic White - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Optic White Sale price£30.00

2 Colours

Theydon Overshirt - Sky Blue / Stone Check - Wear LondonTheydon Overshirt - Sky Blue / Stone Check - Wear London
S In stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Sky Blue / Stone Check Sale price£120.00
Wentworth Trouser - Navy Superflex - Wear LondonWentworth Trouser - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Olive Superflex - Wear LondonWentworth Trouser - Olive Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Olive Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Putty Superflex - Wear LondonWentworth Trouser - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Putty Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Chocolate Superflex - Wear LondonWentworth Trouser - Chocolate Superflex - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Chocolate Superflex Sale price£95.00

4 Colours

Roman Shirt Top Pockets - Fine Cord Camel - Wear LondonRoman Shirt Top Pockets - Fine Cord Camel - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Camel Sale price£90.00

2 Colours

Roman Shirt Top Pockets - Fine Cord Chocolate - Wear LondonRoman Shirt Top Pockets - Fine Cord Chocolate - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Chocolate Sale price£90.00

2 Colours

Theydon Overshirt - Fine Whale Cord Olive - Wear LondonTheydon Overshirt - Fine Whale Cord Olive - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Olive Sale price£130.00

2 Colours

Theydon Overshirt - Fine Whale Cord Navy - Wear LondonTheydon Overshirt - Fine Whale Cord Navy - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Navy Sale price£130.00

2 Colours

London Spring Lined Rain Mac - Sky Blue - Wear LondonLondon Spring Lined Rain Mac - Sky Blue - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Sky Blue Sale price£150.00

7 Colours

Bevis Long Sleeve Cotton t-shirt - White - Wear LondonBevis Long Sleeve Cotton t-shirt - White - Wear London
S In stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - White Sale price£40.00

3 Colours

Colts Zip Shacket - Black Virgin Wool - Wear LondonColts Zip Shacket - Black Virgin Wool - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Black Virgin Wool Sale price£170.00
Colts Zip Shacket - Charcoal Twill Moleskin - Wear LondonColts Zip Shacket - Charcoal Twill Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Charcoal Twill Moleskin Sale price£170.00
Bart Overshirt - Forest Green Ecru Check - Wear LondonBart Overshirt - Forest Green Ecru Check - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bart Overshirt - Forest Green Ecru Check Sale price£100.00
Bart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear LondonBart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Dark Navy and Sky Blue Ecru - Check Sale price£100.00
Southend Shacket Unlined - Khaki Moleskin - Wear LondonSouthend Shacket Unlined - Khaki Moleskin - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Southend Shacket Unlined - Khaki Moleskin Sale price£150.00

4 Colours

Aldgate Baseball Shacket - Khaki Moleskin - Wear LondonAldgate Baseball Shacket - Khaki Moleskin - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Aldgate Baseball Shacket - Khaki Moleskin Sale price£160.00

4 Colours

Bart Overshirt - Dogtooth Ecru Oat Grey - Wear LondonBart Overshirt - Dogtooth Ecru Oat Grey - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bart Overshirt - Dogtooth Ecru Oat Grey Sale price£100.00
Southend Shacket Unlined - Mushroom Moleskin - Wear LondonSouthend Shacket Unlined - Mushroom Moleskin - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Southend Shacket Unlined - Mushroom Moleskin Sale price£150.00

4 Colours

Aldgate Baseball Shacket - Mushroom Moleskin - Wear LondonAldgate Baseball Shacket - Mushroom Moleskin - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Mushroom Moleskin Sale price£160.00

4 Colours

Regency Shacket - Olive Dx - Wear LondonRegency Shacket - Olive Dx - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Olive Dx Sale price£160.00

4 Colours

Ezra Jean - Bleach Wash - Wear LondonEzra Jean - Bleach Wash - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Out of stock
Ezra Jean - Bleach Wash Sale price£85.00

5 Colours

Shane - T shirt - Burgundy - Wear LondonShane - T shirt - Burgundy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Burgundy Sale price£30.00
Stoke Newington Joggers - Putty Superflex - Wear LondonStoke Newington Joggers - Putty Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Putty Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Navy Superflex - Wear LondonStoke Newington Joggers - Navy Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Navy Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Dark Olive Superflex - Wear LondonStoke Newington Joggers - Dark Olive Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Dark Olive Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Mushroom Superflex - Wear LondonStoke Newington Joggers - Mushroom Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Mushroom Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Chocolate Superflex - Wear LondonStoke Newington Joggers - Chocolate Superflex - Wear London
28 Out of stock
30 In stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Chocolate Superflex Sale price£85.00

5 Colours

London Spring Lined Rain Mac - Navy Blue - Wear LondonLondon Lined Rain Mac - Navy Blue - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Navy Blue Sale price£170.00

7 Colours

London Lined Rain Mac - Petrol Navy - Wear LondonLondon Lined Rain Mac - Petrol Navy - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Petrol Navy Sale price£170.00

7 Colours

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