Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Picked and packed by our expert teams across London
Latest-Arrivals - Wear London

Latest Arrivals

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

Customers rate us 4.9/5 based on 1818 reviews.

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212 products

The Superflex Suit - Mushroom - Wear LondonThe Superflex Suit - Mushroom - Wear London
The Superflex Suit - Mushroom Sale price£235.00

3 Colours

Sherratt Harrington Lined - Showerproof Petrol Blue - Wear LondonSherratt Harrington Lined - Showerproof Petrol Blue - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Sherratt Harrington Lined - Showerproof Petrol Blue Sale price£160.00

3 Colours

Sherratt Harrington Lined - Showerproof Burnt Orange - Wear LondonSherratt Harrington Lined - Showerproof Burnt Orange - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Sherratt Harrington Lined - Showerproof Burnt Orange Sale price£160.00

3 Colours

Sherratt Harrington Lined - Showerproof Navy - Wear LondonSherratt Harrington Lined - Showerproof Navy - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Sherratt Harrington Lined - Showerproof Navy Sale price£160.00

3 Colours

Jimmy Quarter Zip - Grey White - Wear LondonJ Jimmy Quarter Zip - Grey White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Out of stock
Jimmy Quarter Zip - Grey White Sale price£65.00

3 Colours

Jimmy Quarter Zip - Forest green - Wear LondonJimmy Quarter Zip - Forest green - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Jimmy Quarter Zip - Forest green Sale price£65.00

3 Colours

Jimmy Quarter Zip - Wine Navy - Wear LondonJimmy Quarter Zip - Wine Navy - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Jimmy Quarter Zip - Wine Navy Sale price£65.00

3 Colours

Broadwalk Zip Overshirt - Red Grey Black Check - Wear LondonBroadwalk Zip Overshirt - Red Grey Black Check - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Broadwalk Zip Overshirt - Red Grey Black Check Sale price£120.00

4 Colours

London Mac - Birbo Twill Chocolate - Wear LondonLondon Mac - Birbo Twill Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
London Mac - Birbo Twill Chocolate Sale price£260.00

3 Colours

Bandana - Ecru Sky - Wear LondonBandana - Ecru Sky - Wear London
Bandana - Ecru Sky Sale price£20.00

4 Colours

Bandana - Black Ecru - Wear LondonBandana - Black Ecru - Wear London
Bandana - Black Ecru Sale price£20.00

4 Colours

Bandana - Taupe Ecru - Wear LondonBandana - Taupe Ecru - Wear London
Bandana - Taupe Ecru Sale price£20.00

4 Colours

Bandana - Navy Ecru - Wear LondonBandana - Navy Ecru - Wear London
Bandana - Navy Ecru Sale price£20.00

4 Colours

Scarf - Bottle Diamond Green - Wear LondonScarf - Bottle Diamond Green - Wear London
Scarf - Bottle Diamond Green Sale price£35.00

27 Colours

Scarf - Silver Black - Wear LondonScarf - Silver Black - Wear London
Scarf - Silver Black Sale price£35.00

27 Colours

Scarf - Navy Sky Criss Cross - Wear LondonScarf - Navy Sky Criss Cross - Wear London
Scarf - Navy Sky Criss Cross Sale price£35.00

27 Colours

Scarf - Navy Diamond - Wear LondonScarf - Navy Diamond - Wear London
Scarf - Navy Diamond Sale price£35.00

27 Colours

Scarf - Burgundy Paisley - Wear LondonScarf - Burgundy Paisley - Wear London
Scarf - Burgundy Paisley Sale price£35.00

27 Colours

Scarf - Taupe Black - Wear LondonScarf - Taupe Black - Wear London
Scarf - Taupe Black Sale price£35.00

27 Colours

Scarf - Red Criss Cross - Wear LondonScarf - Red Criss Cross - Wear London
Scarf - Red Criss Cross Sale price£35.00

27 Colours

Scarf - Dark Navy Sky - Wear LondonScarf - Dark Navy Sky - Wear London
Scarf - Dark Navy Sky Sale price£35.00

27 Colours

Scarf - NavyH/B - Wear LondonScarf - NavyH/B - Wear London
Scarf - NavyH/B Sale price£35.00

27 Colours

Scarf - Red Diamond - Wear LondonScarf - Red Diamond - Wear London
Scarf - Red Diamond Sale price£35.00

27 Colours

Scarf - Blue Black - Wear LondonScarf - Blue Black - Wear London
Scarf - Blue Black Sale price£35.00

27 Colours

Scarf - Navy Paisley - Wear LondonScarf - Navy Paisley - Wear London
Scarf - Navy Paisley Sale price£35.00

27 Colours

Ezra Jean - Blue Black Wash - Wear LondonEzra Jean - Blue Black Wash - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Ezra Jean - Blue Black Wash Sale price£85.00

5 Colours

Bevis Long Sleeve Cotton t-shirt -Black - Wear LondonBevis Long Sleeve Cotton t-shirt -Black - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt -Black Sale price£40.00

3 Colours

Bevis Long Sleeve Cotton t-shirt - Navy - Wear LondonBevis Long Sleeve Cotton t-shirt - Navy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - Navy Sale price£40.00

3 Colours

Broadwalk Zip Overshirt - Red Grey Black Check - Wear LondonBroadwalk Zip Overshirt - Brown Copper Check - Wear London
S Low Stock
M Low Stock
L Low Stock
XL In stock
XXL Low Stock
Broadwalk Zip Overshirt - Brown Copper Check Sale price£120.00

4 Colours

Broadwalk Zip Overshirt - Ecru - Wear LondonBroadwalk Zip Overshirt - Ecru - Wear London
S Low Stock
M Low Stock
L Low Stock
XL In stock
XXL Out of stock
Broadwalk Zip Overshirt - Ecru Sale price£110.00

4 Colours

Broadwalk Zip Overshirt - Navy - Wear LondonBroadwalk Zip Overshirt - Navy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Broadwalk Zip Overshirt - Navy Sale price£110.00

4 Colours

Bank Mac - Khaki Moleskin - Orange Binding - Wear LondonBank Mac - Khaki Moleskin - Orange Binding - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Mac - Khaki Moleskin - Orange Binding Sale price£215.00

2 Colours

Bank Mac - Navy Moleskin - Orange Binding - Wear LondonBank Mac - Navy Moleskin - Orange Binding - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Mac - Navy Moleskin - Orange Binding Sale price£215.00

2 Colours

London Mac - Boiled Wool Grey - Wear LondonLondon Mac - Boiled Wool Grey - Wear London
The Holloway - Outfit Sale price£360.00
Scarf – Multi Geo Paisley Charcoal - Wear LondonScarf – Multi Geo Paisley Charcoal - Wear London
Scarf – Multi Geo Paisley Charcoal Sale price£35.00

2 Colours

Scarf - Fluorescent Geo Grey / Red - Wear LondonScarf - Fluorescent Geo Grey / Red - Wear London
Scarf - Fluorescent Geo Grey / Red Sale price£35.00

2 Colours

Scarf – Fluorescent Geo Silver / Royal - Wear LondonScarf – Fluorescent Geo Silver / Royal - Wear London
Scarf – Fluorescent Geo Silver / Royal Sale price£35.00

2 Colours

Scarf – Diamond Grey / Sky - Wear LondonScarf – Diamond Grey / Sky - Wear London
Scarf – Diamond Grey / Sky Sale price£35.00
Scarf - Burb Mutli Geo Navy - Wear LondonScarf - Burb Mutli Geo Navy - Wear London
Scarf - Burb Mutli Geo Navy Sale price£35.00

2 Colours

Scarf - H/bone Plain Border Burgundy - Wear LondonScarf - H/bone Plain Border Burgundy - Wear London
Scarf - H/bone Plain Border Burgundy Sale price£35.00
Scarf - Burb Mutli Geo Charcoal - Wear LondonScarf - Burb Mutli Geo Charcoal - Wear London
Scarf - Burb Mutli Geo Charcoal Sale price£35.00

2 Colours

Scarf - Criss Cross Plain Border Charcoal - Wear LondonScarf - Criss Cross Plain Border Charcoal - Wear London
Scarf - Criss Cross Plain Border Charcoal Sale price£35.00

2 Colours

Scarf - Black Gingham Floral - Wear LondonScarf - Black Gingham Floral - Wear London
Scarf - Black Gingham Floral Sale price£35.00

2 Colours

Scarf - Dogtooth Camel - Wear LondonScarf - Dogtooth Camel - Wear London
Scarf - Dogtooth Camel Sale price£35.00

2 Colours

Scarf - Navy Gingham Floral - Wear LondonScarf - Navy Gingham Floral - Wear London
Scarf - Navy Gingham Floral Sale price£35.00

2 Colours

Scarf - Geo Stripe Border Charcoal Ecru - Wear LondonScarf - Geo Stripe Border Charcoal Ecru - Wear London
Scarf - Geo Stripe Border Charcoal Ecru Sale price£35.00
Scarf - Criss Cross Plain Border Navy - Wear LondonScarf - Criss Cross Plain Border Navy - Wear London
Scarf - Criss Cross Plain Border Navy Sale price£35.00

2 Colours

Scarf – Multi Geo Charcoal - Wear LondonScarf – Multi Geo Charcoal - Wear London
Scarf – Multi Geo Charcoal Sale price£35.00

3 Colours

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