Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Full refund or exchange for another item of your choice within 14 days of receiving your items

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Picked and packed by our expert teams across London
New-In

New-In

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Stay tuned for more limited runs.

Customers rate us 4.9/5 based on 1683 reviews.

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174 products

London Spring Lined Rain Mac - Sky Blue - Wear LondonLondon Spring Lined Rain Mac - Sky Blue - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Spring Lined Rain Mac - Sky Blue Sale price£150.00

9 Colours

London Spring Lined Rain Mac - Dark Pistachio - Wear LondonLondon Spring Lined Rain Mac - Dark Pistachio - Wear London
S Low Stock
M Out of stock
L Out of stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Dark Pistachio Sale price£150.00

9 Colours

Wentworth Trouser - Chocolate Superflex - Wear LondonWentworth Trouser - Chocolate Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Chocolate Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Putty Superflex - Wear LondonWentworth Trouser - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Putty Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Olive Superflex - Wear LondonWentworth Trouser - Olive Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Wentworth Trouser - Olive Superflex Sale price£85.00

4 Colours

Wentworth Trouser - Navy Superflex - Wear LondonWentworth Trouser - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Superflex Sale price£85.00

4 Colours

Roman Shirt Top Pockets - Fine Cord Camel - Wear LondonRoman Shirt Top Pockets - Fine Cord Camel - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Camel Sale price£90.00

2 Colours

Roman Shirt Top Pockets - Fine Cord Chocolate - Wear LondonRoman Shirt Top Pockets - Fine Cord Chocolate - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Chocolate Sale price£90.00

2 Colours

Theydon Overshirt - Sky Blue / Stone Check - Wear LondonTheydon Overshirt - Sky Blue / Stone Check - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Theydon Overshirt - Sky Blue / Stone Check Sale price£120.00
Regency Shacket - Black Dx - Wear LondonRegency Shacket - Black Dx - Wear London
S Low Stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
Regency Shacket - Black Dx Sale price£160.00

4 Colours

Regency Shacket - Cappuccino Dx - Wear LondonRegency Shacket - Cappuccino Dx - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Cappuccino Dx Sale price£160.00

4 Colours

Bart Overshirt - Mid Blue / Stone Check - Wear LondonBart Overshirt - Mid Blue / Stone Check - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bart Overshirt - Mid Blue / Stone Check Sale price£100.00

2 Colours

Ronan - T shirt - Optic White - Wear LondonRonan - T shirt - Optic White - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Ronan - Pocket T shirt - Optic White Sale price£30.00

2 Colours

Shane - T shirt - Burgundy - Wear LondonShane - T shirt - Burgundy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Burgundy Sale price£30.00

3 Colours

Shane - T shirt - Optic White - Wear LondonShane - T shirt - Optic White - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Optic White Sale price£30.00

3 Colours

Shane - T shirt - Ecru - Wear LondonShane - T shirt - Ecru - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Ecru Sale price£30.00

3 Colours

Finsbury Funnel Mac - Cappuccino Dx - Wear LondonFinsbury Funnel Mac - Cappuccino Dx - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Cappuccino Dx Sale price£195.00

3 Colours

Finsbury Funnel Mac - Black Dx - Wear LondonFinsbury Funnel Mac - Black Dx - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Finsbury Funnel Mac - Black Dx Sale price£195.00

3 Colours

Bank Short Mac Lined - Cappuccino - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Cappuccino Sale price£185.00

5 Colours

Bank Short Mac Lined - Black Dx - Wear LondonBank Short Mac Lined - Black Dx - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bank Short Mac Lined - Black Dx Sale price£185.00

5 Colours

Ezra Jean - Stay Blue Wash - Wear LondonEzra Jean - Stay Blue Wash - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 In stock
Ezra Jean - Stay Blue Wash Sale price£85.00

4 Colours

Wentworth Trouser - Olive Cord - Wear LondonWentworth Trouser - Olive Cord - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Olive Cord Sale price£85.00

2 Colours

Wentworth Trouser - Navy Cord - Wear LondonWentworth Trouser - Navy Cord - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Cord Sale price£85.00

2 Colours

Trueman T-Shirt - Bottle Green - Wear LondonTrueman T-Shirt - Bottle Green - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Bottle Green Sale price£35.00

10 Colours

Trueman T-Shirt - Burgundy - Wear LondonTrueman Regular Fit T-Shirt - Burgundy - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Burgundy Sale price£35.00

10 Colours

Trueman Regular Fit T-Shirt - Chocolate - Wear LondonTrueman T-Shirt - Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Chocolate Sale price£35.00

10 Colours

Hoxton T-Shirt - Burgundy - Wear LondonHoxton Raglan Sleeve Fitted T-Shirt - Burgundy - Wear London
S Out of stock
M Out of stock
L In stock
XL Out of stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-Shirt - Burgundy Sale price£35.00

10 Colours

Hoxton T-shirt - Bottle Green - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Bottle Green - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Bottle Green Sale price£35.00

10 Colours

Hoxton T-shirt - Chocolate - Wear LondonHoxton T-shirt - Chocolate - Wear London
S Out of stock
M Out of stock
L In stock
XL Out of stock
XXL Out of stock
Hoxton Raglan Sleeve Fitted T-shirt - Chocolate Sale price£35.00

10 Colours

Dalston - T-Shirt Non Peach - Washed Black - Wear LondonDalston - T-Shirt Non Peach - Washed Black - Wear London
S Low Stock
M In stock
L Out of stock
XL Out of stock
XXL Out of stock
Dalston Heavyweight Cotton T-Shirt - Washed Black Sale price£30.00

2 Colours

Trueman T-Shirt - White - Wear LondonTrueman Regular Fit T-Shirt - White - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Trueman Regular Fit T-Shirt - White Sale price£35.00

10 Colours

Trueman T-Shirt - Black - Wear LondonTrueman Regular Fit T-Shirt - Black - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Black Sale price£35.00

10 Colours

Southend Shacket Unlined - Navy Moleskin - Wear LondonSouthend Shacket Unlined - Navy Moleskin - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Southend Shacket Unlined - Navy Moleskin Sale price£150.00

4 Colours

Finsbury Funnel Mac - Putty Dx - Wear LondonFinsbury Funnel Mac - Putty Dx - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Putty Dx Sale price£195.00

3 Colours

Trueman T-Shirt - Sky Blue - Wear LondonTrueman T-Shirt - Sky Blue - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Low Stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Sky Blue Sale price£35.00

10 Colours

Bart Overshirt - Dogtooth Ecru Oat Grey - Wear LondonBart Overshirt - Dogtooth Ecru Oat Grey - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bart Overshirt - Dogtooth Ecru Oat Grey Sale price£100.00
Dalston - T-Shirt Non Peach - Optic White - Wear LondonDalston - T-Shirt Non Peach - Optic White - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Optic White Sale price£30.00

2 Colours

Bank Short Mac Lined - Putty DX - Wear LondonBank Short Mac Lined - Putty DX - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bank Short Mac Lined - Putty DX Sale price£185.00

5 Colours

Trueman T-Shirt - Nude - Wear LondonTrueman Regular Fit T-Shirt - Nude - Wear London
S Low Stock
M In stock
L Low Stock
XL Out of stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Nude Sale price£35.00

10 Colours

Bevis Long Sleeve Cotton t-shirt - White - Wear LondonBevis Long Sleeve Cotton t-shirt - White - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - White Sale price£40.00

3 Colours

Trueman Regular Fit T-Shirt - Navy - Wear LondonTrueman Regular Fit T-Shirt - Navy - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL In stock
Trueman Regular Fit T-Shirt - Navy Sale price£35.00

10 Colours

Trueman T-Shirt - Grey - Wear LondonTrueman T-Shirt - Grey - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Grey Sale price£35.00

10 Colours

Trueman T-Shirt - Olive - Wear LondonTrueman Regular Fit T-Shirt - Olive - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Olive Sale price£35.00

10 Colours

Newington Zip Pockets Joggers - Putty - Wear LondonNewington Zip Pockets Joggers - Putty - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Out of stock
Newington Zip Pockets Joggers - Putty Sale price£85.00

3 Colours

Aldgate Baseball Shacket - Chocolate Moleskin - Wear LondonAldgate Baseball Shacket - Chocolate Moleskin - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Chocolate Moleskin Sale price£160.00

5 Colours

Ezra Jean - Raw Wash Superflex - Wear LondonEzra Jean - Raw Wash Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 In stock
Ezra Jean - Raw Wash Superflex Sale price£85.00

5 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Aldgate Baseball Shacket - Navy Moleskin Sale price£160.00

5 Colours

Hoxton T-shirt - Olive - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Olive - Wear London
S Low Stock
M Out of stock
L Low Stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Olive Sale price£35.00

10 Colours

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