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New-In

New-In

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Stay tuned for more limited runs.

Customers rate us 4.9/5 based on 1361 reviews.

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Made In The UK
Bart Overshirt - Sky Blue Ecru Check - Wear LondonBart Overshirt - Sky Blue Ecru Check - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Sky Blue Ecru Check Sale priceĀ£90.00

2 Colours

Bart Overshirt - Forest Green Ecru Check - Wear LondonBart Overshirt - Forest Green Ecru Check - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Forest Green Ecru Check Sale priceĀ£90.00

2 Colours

Bart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear LondonBart Overshirt - Mid Green Ecru - Check - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Out of stock
Bart Overshirt - Dark Navy and Sky Blue Ecru - Check Sale priceĀ£90.00

2 Colours

Hansen Trouser - Navy Seersucker - Wear LondonHansen Trouser - Navy Seersucker - Wear London
30 / X small Out of stock
32 / Small Low Stock
34 / Medium In stock
36 / Large In stock
38 / Extra Large Low Stock
Hansen Trouser - Navy Seersucker Sale priceĀ£70.00
Wentworth Trouser - Chocolate Superflex - Wear LondonWentworth Trouser - Chocolate Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Chocolate Superflex Sale priceĀ£85.00

4 Colours

Wentworth Trouser - Navy Superflex - Wear LondonWentworth Trouser - Navy Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 Low Stock
36 In stock
38 Low Stock
Wentworth Trouser - Navy Superflex Sale priceĀ£85.00

4 Colours

Wentworth Trouser - Olive Superflex - Wear LondonWentworth Trouser - Olive Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Wentworth Trouser - Olive Superflex Sale priceĀ£85.00

4 Colours

Wentworth Trouser - Putty Superflex - Wear LondonWentworth Trouser - Putty Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Putty Superflex Sale priceĀ£85.00

4 Colours

Wilkes Revere Short Sleeve Shirt - New indigo - Wear LondonWilkes Revere Short Sleeve Shirt - New indigo - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Wilkes Revere Short Sleeve Shirt - New indigo Sale priceĀ£65.00

3 Colours

Wilkes Revere Short Sleeve Shirt - Chocolate - Wear LondonWilkes Revere Short Sleeve Shirt - Chocolate - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Wilkes Revere Short Sleeve Shirt - Chocolate Sale priceĀ£65.00

3 Colours

Wilkes Revere Short Sleeve Shirt - Optic White - Wear LondonWilkes Revere Short Sleeve Shirt - Optic White - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Out of stock
Wilkes Revere Short Sleeve Shirt - Optic White Sale priceĀ£65.00

3 Colours

Hansen Shorts - Cappuccino Stripe - Wear LondonHansen Shorts - Cappuccino Stripe - Wear London
30 / XS Out of stock
32 / Small Low Stock
34 / Medium Low Stock
36 / Large Low Stock
38 / Extra Large Low Stock
Hansen Shorts - Cappuccino Stripe Sale priceĀ£50.00

2 Colours

Stanton Short Sleeve Shirt - Natural - Wear LondonStanton Short Sleeve Shirt - Natural - Wear London
S Out of stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
Stanton Short Sleeve Shirt - Natural Sale priceĀ£55.00
Kane - Revere Short Sleeve Shirt - Indigo - Wear LondonKane - Revere Short Sleeve Shirt - Indigo - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Kane - Revere Short Sleeve Shirt - Indigo Sale priceĀ£55.00

3 Colours

Kane - Revere Short Sleeve Shirt - Black - Wear LondonKane - Revere Short Sleeve Shirt - Black - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Kane - Revere Short Sleeve Shirt - Black Sale priceĀ£55.00

3 Colours

Kane - Revere Short Sleeve Shirt - Brown - Wear LondonKane - Revere Short Sleeve Shirt - Brown - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Kane - Revere Short Sleeve Shirt - Brown Sale priceĀ£55.00

3 Colours

Chiltern Shacket - Navy Canvas - Wear LondonChiltern Shacket - Navy Canvas - Wear London
S Low Stock
M In stock
L Low Stock
XL Out of stock
XXL Out of stock
Chiltern Shacket - Navy Canvas Sale priceĀ£150.00

4 Colours

Chiltern Shacket - Chocolate Canvas - Wear LondonChiltern Shacket - Chocolate Canvas - Wear London
S Low Stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
Chiltern Shacket - Chocolate Canvas Sale priceĀ£150.00

4 Colours

Chiltern Shacket - Grey Canvas - Wear LondonChiltern Shacket - Grey Canvas - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Chiltern Shacket - Grey Canvas Sale priceĀ£150.00

4 Colours

Gerard - Stripe T-Shirt - Off White Khaki - Wear LondonGerard - Stripe T-Shirt - Off White Khaki - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Low Stock
XXL Low Stock
Gerard - Stripe T-Shirt - Off White Khaki Sale priceĀ£30.00

2 Colours

Gerard - Stripe T-Shirt - Off White Stone - Wear LondonGerard - Stripe T-Shirt - Off White Stone - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Low Stock
Gerard - Stripe T-Shirt - Off White Stone Sale priceĀ£30.00

2 Colours

Tuxford Casual Blazer - Green canvas - Wear LondonTuxford Casual Blazer - Green canvas - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Green canvas Sale priceĀ£150.00

4 Colours

Tuxford Casual Blazer - Navy canvas - Wear LondonTuxford Casual Blazer - Navy canvas - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Tuxford Casual Blazer - Navy canvas Sale priceĀ£150.00

4 Colours

Dano Short Sleeve Shirt - Navy Taupe Hawaiin - Wear LondonDano Short Sleeve Shirt - Navy Taupe Hawaiin - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Taupe Hawaiian Sale priceĀ£50.00

6 Colours

Dano Short Sleeve Shirt - Navy Hawaiian - Wear LondonDano Short Sleeve Shirt - Navy Hawaiian - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Hawaiian Sale priceĀ£50.00

6 Colours

Dano Short Sleeve Shirt - Navy Jungle - Wear LondonDano Short Sleeve Shirt - Navy Jungle - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Jungle Sale priceĀ£50.00

6 Colours

Dano Short Sleeve Shirt - Chocolate Flower - Wear LondonDano Short Sleeve Shirt - Chocolate Flower - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Chocolate Flower Sale priceĀ£50.00

6 Colours

Dano Short Sleeve Shirt - Purple Palm - Wear LondonDano Short Sleeve Shirt - Purple Palm - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Purple Palm Sale priceĀ£50.00

6 Colours

Dano Short Sleeve Shirt - Sky Flower - Wear LondonDano Short Sleeve Shirt - Sky Flower - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Dano Short Sleeve Shirt - Sky Flower Sale priceĀ£50.00

6 Colours

Roman Shirt - Navy Pique - Wear LondonRoman Shirt - Navy Pique - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt - Navy Pique Sale priceĀ£90.00
Theydon Overshirt - Sky Blue / Stone Check - Wear LondonTheydon Overshirt - Sky Blue / Stone Check - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Theydon Overshirt - Sky Blue / Stone Check Sale priceĀ£90.00
Willow - Chocolate - Wear LondonWillow - Chocolate - Wear London
S Low Stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
Willow - Chocolate Sale priceĀ£50.00

3 Colours

Willow - Ecru - Wear LondonWillow - Ecru - Wear London
S Out of stock
M Out of stock
L In stock
XL Low Stock
XXL Out of stock
Willow - Ecru Sale priceĀ£50.00

3 Colours

Willow - Dusty Olive - Wear LondonWillow - Dusty Olive - Wear London
S Out of stock
M Low Stock
L In stock
XL Out of stock
XXL Out of stock
Willow - Dusty Olive Sale priceĀ£50.00

3 Colours

Beech - Cream - Wear LondonBeech - Cream - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Beech - Cream Sale priceĀ£55.00

3 Colours

Beech - Black - Wear LondonBeech - Black - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Beech - Black Sale priceĀ£55.00

3 Colours

Beech - Chocolate - Wear LondonBeech - Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Beech - Chocolate Sale priceĀ£55.00

3 Colours

Colts Zip Shacket - Navy Wool Poly - Wear LondonColts Zip Shacket - Navy Wool Poly - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Navy Wool Poly Sale priceĀ£170.00

2 Colours

Colts Zip Shacket Unlined - Charcoal Coated Canvas Tinto - Wear LondonColts Zip Shacket - Charcoal Wool Poly - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Charcoal Wool Poly Sale priceĀ£170.00

2 Colours

Regency Shacket - Cappuccino Dx - Wear LondonRegency Shacket - Cappuccino Dx - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Cappuccino Dx Sale priceĀ£160.00

4 Colours

Regency Shacket - Black Dx - Wear LondonRegency Shacket - Black Dx - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Black Dx Sale priceĀ£160.00

4 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Navy Moleskin Sale priceĀ£160.00

5 Colours

Aldgate Baseball Shacket - Chocolate Moleskin - Wear LondonAldgate Baseball Shacket - Chocolate Moleskin - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Chocolate Moleskin Sale priceĀ£160.00

5 Colours

Bart Overshirt - Mid Blue / Stone Check - Wear LondonBart Overshirt - Mid Blue / Stone Check - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bart Overshirt - Mid Blue / Stone Check Sale priceĀ£90.00
Dalston - T-Shirt Non Peach - Stone - Wear LondonDalston - T-Shirt Non Peach - Stone - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Stone Sale priceĀ£30.00

6 Colours

Dalston Heavyweight Cotton T-Shirt - Red - Wear LondonDalston - T-Shirt Non Peach - Red - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Red Sale priceĀ£30.00

6 Colours

Dalston Heavyweight Cotton T-Shirt - Teal - Wear LondonDalston Heavyweight Cotton T-Shirt - Teal - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Low Stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Teal Sale priceĀ£30.00

6 Colours

Dalston - T-Shirt Non Peach - Bright Indigo - Wear LondonDalston - T-Shirt Non Peach - Bright Indigo - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Bright Indigo Sale priceĀ£30.00

6 Colours

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