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New-In

New-In

Discover our latest collection for all your style essentials. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK.

Stay tuned for more limited runs.

Customers rate us 4.9/5 based on 881 reviews.

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Made In The UK
Dano Short Sleeve Shirt - Navy Taupe Hawaiin - Wear LondonDano Short Sleeve Shirt - Navy Taupe Hawaiin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Taupe Hawaiian Sale price£50.00

6 Colours

Dano Short Sleeve Shirt - Navy Hawaiian - Wear LondonDano Short Sleeve Shirt - Navy Hawaiian - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Hawaiian Sale price£50.00

6 Colours

Dano Short Sleeve Shirt - Navy Jungle - Wear LondonDano Short Sleeve Shirt - Navy Jungle - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Jungle Sale price£50.00

5 Colours

Dano Short Sleeve Shirt - Chocolate Flower - Wear LondonDano Short Sleeve Shirt - Chocolate Flower - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Chocolate Flower Sale price£50.00

6 Colours

Dano Short Sleeve Shirt - Purple Palm - Wear LondonDano Short Sleeve Shirt - Purple Palm - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Out of stock
Dano Short Sleeve Shirt - Purple Palm Sale price£50.00

6 Colours

Dano Short Sleeve Shirt - Sky Flower - Wear LondonDano Short Sleeve Shirt - Sky Flower - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Sky Flower Sale price£50.00

6 Colours

Theydon Overshirt - Sky Blue / Stone Check - Wear LondonTheydon Overshirt - Sky Blue / Stone Check - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Sky Blue / Stone Check Sale price£90.00
Lambeth - Button Through Knitwear - Navy - Wear LondonLambeth - Button Through Knitwear - Navy - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Lambeth - Button Through Knitwear - Navy Sale price£90.00

2 Colours

Lambeth - Button Through Knitwear - Olive - Wear LondonLambeth - Button Through Knitwear - Olive - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Lambeth - Button Through Knitwear - Olive Sale price£90.00

2 Colours

Camden - Plain Polo Knitwear - Navy Ecru - Wear LondonCamden - Plain Polo Knitwear - Navy Ecru - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Camden - Plain Polo Knitwear - Navy Ecru Sale price£85.00

3 Colours

Camden - Plain Polo Knitwear - Olive Ecru - Wear LondonCamden - Plain Polo Knitwear - Olive Ecru - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Camden - Plain Polo Knitwear - Olive Ecru Sale price£85.00

3 Colours

Camden - Plain Polo Knitwear - Chocolate Ecru - Wear LondonCamden - Plain Polo Knitwear - Chocolate Ecru - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Camden - Plain Polo Knitwear - Chocolate Ecru Sale price£85.00

3 Colours

Barbican - V Neck Jacquard - Navy - Wear LondonBarbican - V Neck Jacquard - Navy - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Barbican - V Neck Jacquard - Navy Sale price£80.00

3 Colours

Barbican - V Neck Jacquard - Olive - Wear LondonBarbican - V Neck Jacquard - Olive - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Barbican - V Neck Jacquard - Olive Sale price£80.00

3 Colours

Barbican - V Neck Jacquard - Chocolate - Wear LondonBarbican - V Neck Jacquard - Chocolate - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Barbican - V Neck Jacquard - Chocolate Sale price£80.00

3 Colours

Hampstead - 3 Button Polo - Navy ecru grey - Wear LondonHampstead - 3 Button Polo - Navy ecru grey - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Hampstead - 3 Button Polo - Navy ecru grey Sale price£85.00
Fleming V-Neck Shacket - Light Grey Boiled Wool - Wear LondonFleming V-Neck Shacket - Light Grey Boiled Wool - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Fleming V-Neck Shacket - Light Grey Boiled Wool Sale price£90.00

3 Colours

Fleming V-Neck Shacket - Navy Moleskin - Wear LondonFleming V-Neck Shacket - Navy Moleskin - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Out of stock
Fleming V-Neck Shacket - Navy Moleskin Sale price£120.00

2 Colours

Fleming V-Neck Shacket - Olive Moleskin - Wear LondonFleming V-Neck Shacket - Olive Moleskin - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Fleming V-Neck Shacket - Olive Moleskin Sale price£120.00

2 Colours

Fleming V-Neck Shacket - Ecru Textured - Wear LondonFleming V-Neck Shacket - Ecru Textured - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Fleming V-Neck Shacket - Ecru Textured Sale price£90.00

2 Colours

Fleming V-Neck Shacket - Navy Textured - Wear LondonFleming V-Neck Shacket - Navy Textured - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Fleming V-Neck Shacket - Navy Textured Sale price£90.00

2 Colours

Chiltern Shacket - Navy Nebula - Wear LondonChiltern Shacket - Navy Nebula - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Chiltern Shacket - Navy Nebula Sale price£190.00

2 Colours

Chiltern Shacket - Chocolate Nebula - Wear LondonChiltern Shacket - Chocolate Nebula - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Chiltern Shacket - Chocolate Nebula Sale price£190.00

2 Colours

Regency Shacket - Cappuccino Dx - Wear LondonRegency Shacket - Cappuccino Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Cappuccino Dx Sale price£160.00

2 Colours

Regency Shacket - Black Dx - Wear LondonRegency Shacket - Black Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Black Dx Sale price£160.00

2 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Navy Moleskin Sale price£160.00

2 Colours

Aldgate Baseball Shacket - Chocolate Moleskin - Wear LondonAldgate Baseball Shacket - Chocolate Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Chocolate Moleskin Sale price£160.00

2 Colours

Walden Smart Pleated Trouser - Navy - Wear LondonWalden Smart Pleated Trouser - Navy - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 In stock
38 Low Stock
Walden Smart Pleated Trouser - Navy Sale price£90.00
Crispin Chino Comfort Stretch - Mushroom - Wear LondonCrispin Chino Comfort Stretch - Mushroom - Wear London
28 Low Stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Crispin Chino Comfort Stretch - Mushroom Sale price£85.00

3 Colours

Crispin Chino Comfort Stretch - Cappucino - Wear LondonCrispin Chino Comfort Stretch - Cappucino - Wear London
28 Low Stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Crispin Chino Comfort Stretch - Cappucino Sale price£85.00

3 Colours

Crispin Chino Comfort Stretch - Navy - Wear LondonCrispin Chino Comfort Stretch - Navy - Wear London
28 Low Stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Crispin Chino Comfort Stretch - Navy Sale price£85.00

3 Colours

Baker Boy Hat - Chocolate Moleskin - Wear LondonBaker Boy Hat - Chocolate Moleskin - Wear London
S - 54cm Low Stock
M - 56cm Low Stock
L - 58cm Low Stock
XL - 60cm Low Stock
Baker Boy Hat - Chocolate Moleskin Sale price£50.00

3 Colours

Baker Boy Hat - Navy Moleskin - Wear LondonBaker Boy Hat - Navy Moleskin - Wear London
S - 54cm Low Stock
M - 56cm Low Stock
L - 58cm Out of stock
XL - 60cm Low Stock
Baker Boy Hat - Navy Moleskin Sale price£50.00

2 Colours

Baker Boy Hat - Olive Moleskin - Wear LondonBaker Boy Hat - Olive Moleskin - Wear London
S - 54cm Low Stock
M - 56cm In stock
L - 58cm Low Stock
XL - 60cm Low Stock
Baker Boy Hat - Olive Moleskin Sale price£50.00

3 Colours

Bart Overshirt - Mid Blue / Stone Check - Wear LondonBart Overshirt - Mid Blue / Stone Check - Wear London
S Low Stock
M Low Stock
L In stock
XL In stock
XXL Low Stock
Bart Overshirt - Mid Blue / Stone Check Sale price£90.00

2 Colours

Buxton Trouser - Chocolate Flannel Positano - Wear LondonBuxton Trouser - Chocolate Flannel Positano - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Low Stock
38 Low Stock
Buxton Trouser - Chocolate Flannel Positano Sale price£85.00

2 Colours

Buxton Trouser - Navy Flannel Positano - Wear LondonBuxton Trouser - Navy Flannel Positano - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Buxton Trouser - Navy Flannel Positano Sale price£85.00

2 Colours

Dalston - T-Shirt Non Peach - Stone - Wear LondonDalston - T-Shirt Non Peach - Stone - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Stone Sale price£30.00

6 Colours

Dalston Heavyweight Cotton T-Shirt - Red - Wear LondonDalston - T-Shirt Non Peach - Red - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Red Sale price£30.00

6 Colours

Dalston Heavyweight Cotton T-Shirt - Teal - Wear LondonDalston Heavyweight Cotton T-Shirt - Teal - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Teal Sale price£30.00

6 Colours

Dalston - T-Shirt Non Peach - Bright Indigo - Wear LondonDalston - T-Shirt Non Peach - Bright Indigo - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Bright Indigo Sale price£30.00

6 Colours

Dalston - T-Shirt Non Peach - Washed Black - Wear LondonDalston - T-Shirt Non Peach - Washed Black - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Washed Black Sale price£30.00

6 Colours

Dalston - T-Shirt Non Peach - Optic White - Wear LondonDalston - T-Shirt Non Peach - Optic White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Optic White Sale price£30.00

6 Colours

The Freddie Funnel Jacket - Chocolate Moleskin - Wear LondonThe Freddie Funnel Jacket - Chocolate Moleskin - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
The Freddie Funnel Jacket - Chocolate Moleskin Sale price£150.00

3 Colours

The Freddie Funnel Jacket - Navy Moleskin - Wear LondonThe Freddie Funnel Jacket - Navy Moleskin - Wear London
S Low Stock
M Out of stock
L In stock
XL Low Stock
XXL Out of stock
The Freddie Funnel Jacket - Navy Moleskin Sale price£150.00

3 Colours

The Freddie Funnel Jacket - Olive Moleskin - Wear LondonThe Freddie Funnel Jacket - Olive Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
The Freddie Funnel Jacket - Olive Moleskin Sale price£150.00

3 Colours

Fleming V-Neck Shacket - Charcoal Boiled Wool - Wear LondonFleming V-Neck Shacket - Charcoal Boiled Wool - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Fleming V-Neck Shacket - Charcoal Boiled Wool Sale price£90.00

3 Colours

Chiltern Shacket - Charcoal Boiled Wool - Wear LondonChiltern Shacket - Charcoal Boiled Wool - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Chiltern Shacket - Charcoal Boiled Wool Sale price£160.00

2 Colours

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