Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Full refund or exchange for another item of your choice within 14 days of receiving your items

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Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1436 reviews.

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249 products

Hoxton T-shirt - White - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Hoxton Raglan Sleeve Fitted T-shirt - White Sale price£30.00

10 Colours

Hoxton T-shirt - Black - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Black - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Hoxton Raglan Sleeve Fitted T-shirt - Black Sale price£30.00

10 Colours

Trueman T-Shirt - Navy - Wear LondonTrueman Regular Fit T-Shirt - Navy - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Trueman Regular Fit T-Shirt - Navy Sale price£30.00

9 Colours

Hoxton T-shirt - Navy - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Navy - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Navy Sale price£30.00

10 Colours

Newington Zip Pockets Joggers - Navy - Wear LondonNewington Zip Pockets Joggers - Navy - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 In stock
36 In stock
38 Low Stock
Newington Zip Pockets Joggers - Navy Sale price£85.00

3 Colours

Trueman T-Shirt - White - Wear LondonTrueman Regular Fit T-Shirt - White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Trueman Regular Fit T-Shirt - White Sale price£30.00

9 Colours

Ezra Jean - Raw Wash Superflex - Wear LondonEzra Jean - Raw Wash Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 In stock
Ezra Jean - Raw Wash Superflex Sale price£85.00

3 Colours

Trueman T-Shirt - Olive - Wear LondonTrueman Regular Fit T-Shirt - Olive - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Olive Sale price£30.00

9 Colours

Save £35.00Newington Zip Pockets Joggers - Olive - Wear LondonNewington Zip Pockets Joggers - Olive - Wear London
30 Out of stock
32 Out of stock
34 In stock
36 Low Stock
38 Out of stock
28 Out of stock
Newington Zip Pockets Joggers - Olive Sale price£50.00 Regular price£85.00

3 Colours

Hoxton Raglan Sleeve Fitted T-shirt - Grey - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Grey - Wear London
S Out of stock
M Low Stock
L In stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Grey Sale price£30.00

10 Colours

Trueman T-Shirt - Nude - Wear LondonTrueman Regular Fit T-Shirt - Nude - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Nude Sale price£30.00

9 Colours

Hoxton T-shirt - Olive - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Olive - Wear London
S Low Stock
M Out of stock
L Low Stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Olive Sale price£30.00

10 Colours

Save £10.00Hoxton T-shirt - Nude - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Nude - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL In stock
Hoxton Raglan Sleeve Fitted T-shirt - Nude Sale price£20.00 Regular price£30.00

10 Colours

Newington Zip Pockets Joggers - Putty - Wear LondonNewington Zip Pockets Joggers - Putty - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 Low Stock
36 In stock
38 Low Stock
Newington Zip Pockets Joggers - Putty Sale price£85.00

3 Colours

Bank Short Mac Lined - Olive Dx - Wear LondonBank Short Mac Lined - Olive Dx - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Olive Dx Sale price£185.00

5 Colours

Bank Short Mac Lined - Navy Dx - Wear LondonBank Short Mac Lined - Navy Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Navy Dx Sale price£185.00

5 Colours

Bevis Long Sleeve Cotton t-shirt - White - Wear LondonBevis Long Sleeve Cotton t-shirt - White - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - White Sale price£40.00
Save £10.00Hoxton T-shirt - Sky Blue - Wear LondonHoxton T-shirt - Sky Blue - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Sky Blue Sale price£20.00 Regular price£30.00

10 Colours

Save £30.00Ezra Jean - Raw Blue Wash - Wear LondonBart Denim Button Overshirt - EverBlue - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bart Denim Button Overshirt - EverBlue Sale price£60.00 Regular price£90.00
Trueman T-Shirt - Sky Blue - Wear LondonTrueman T-Shirt - Sky Blue - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Sky Blue Sale price£30.00

9 Colours

Trueman T-Shirt - Black - Wear LondonTrueman Regular Fit T-Shirt - Black - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Black Sale price£30.00

9 Colours

Bart Overshirt - Dogtooth Ecru Oat Grey - Wear LondonBart Overshirt - Dogtooth Ecru Oat Grey - Wear London
S Low Stock
M In stock
L Low Stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Dogtooth Ecru Oat Grey Sale price£90.00
Wilkes Casual Shacket - Camel Moleskin - Wear LondonWilkes Casual Shacket - Camel Moleskin - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Wilkes Shacket - Camel Moleskin Sale price£150.00
Dalston - T-Shirt Non Peach - Optic White - Wear LondonDalston - T-Shirt Non Peach - Optic White - Wear London
S Low Stock
M Out of stock
L Out of stock
XL Low Stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Optic White Sale price£30.00

4 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Navy Moleskin Sale price£160.00

5 Colours

Wear London Gift Card Wear London
Wear London Gift Card Sale priceFrom £10.00
Bank Short Mac Lined - Putty DX - Wear LondonBank Short Mac Lined - Putty DX - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Putty DX Sale price£185.00

5 Colours

Trueman T-Shirt - Burgundy - Wear LondonTrueman Regular Fit T-Shirt - Burgundy - Wear London
S Low Stock
M In stock
L Low Stock
XL Out of stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Burgundy Sale price£30.00

9 Colours

Aldgate Baseball Shacket - Chocolate Moleskin - Wear LondonAldgate Baseball Shacket - Chocolate Moleskin - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Chocolate Moleskin Sale price£160.00

5 Colours

Dalston - T-Shirt Non Peach - Washed Black - Wear LondonDalston - T-Shirt Non Peach - Washed Black - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Washed Black Sale price£30.00

4 Colours

Finsbury Funnel Mac - Putty Dx - Wear LondonFinsbury Funnel Mac - Putty Dx - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Finsbury Funnel Mac - Putty Dx Sale price£195.00

3 Colours

Ezra Jean - Stay Blue Wash - Wear LondonEzra Jean - Stay Blue Wash - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 In stock
Ezra Jean - Stay Blue Wash Sale price£85.00

3 Colours

Trueman T-Shirt - Chocolate - Wear LondonTrueman T-Shirt - Chocolate - Wear London
S Low Stock
M Out of stock
L Out of stock
XL Out of stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Chocolate Sale price£30.00

9 Colours

Save £10.00Trueman T-shirt - Regular Fit - 3 Pack - Wear LondonTrueman T-shirt - Regular Fit - 3 Pack - Wear London
Trueman T-shirt - Regular Fit - 3 Pack Sale price£80.00 Regular price£90.00
Southend Shacket Unlined - Navy Moleskin - Wear LondonSouthend Shacket Unlined - Navy Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Southend Shacket Unlined - Navy Moleskin Sale price£150.00

6 Colours

Bart Overshirt - Mid Blue / Stone Check - Wear LondonBart Overshirt - Mid Blue / Stone Check - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Mid Blue / Stone Check Sale price£90.00
Pirata- Stripe T-Shirt - Blue Ecru - Wear LondonPirata- Stripe T-Shirt - Blue Ecru - Wear London
S Out of stock
M In stock
L Low Stock
XL In stock
XXL In stock
Pirata- Stripe T-Shirt - Blue Ecru Sale price£30.00

3 Colours

Theydon Overshirt - Sky Blue / Stone Check - Wear LondonTheydon Overshirt - Sky Blue / Stone Check - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Theydon Overshirt - Sky Blue / Stone Check Sale price£90.00
Trueman T-Shirt - Bottle Green - Wear LondonTrueman T-Shirt - Bottle Green - Wear London
S Low Stock
M In stock
L Out of stock
XL Out of stock
XXL Out of stock
Trueman Regular Fit T-Shirt - Bottle Green Sale price£30.00

9 Colours

Save £40.00Barbican - V Neck Jacquard - Navy - Wear LondonBarbican - V Neck Jacquard - Navy - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Low Stock
Barbican - V Neck Jacquard - Navy Sale price£40.00 Regular price£80.00

3 Colours

Save £10.00Hoxton T-shirt - Muscle Fit - 3 Pack - Wear LondonHoxton T-shirt - Muscle Fit - 3 Pack - Wear London
Hoxton T-shirt - Muscle Fit - 3 Pack Sale price£80.00 Regular price£90.00
Save £50.00Southend Shacket Unlined - Camel Moleskin - Wear LondonSouthend Shacket Unlined - Camel Moleskin - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket Unlined - Camel Moleskin Sale price£100.00 Regular price£150.00

6 Colours

Save £40.00Barbican - V Neck Jacquard - Olive - Wear LondonBarbican - V Neck Jacquard - Olive - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Low Stock
XXL Low Stock
Barbican - V Neck Jacquard - Olive Sale price£40.00 Regular price£80.00

3 Colours

Save £15.00Hansen Shorts - Navy Seersucker - Wear LondonHansen Shorts - Navy Seersucker - Wear London
30 / XS Out of stock
32 / Small Low Stock
34 / Medium Low Stock
36 / Large In stock
38 / Extra Large Low Stock
Hansen Shorts - Navy Seersucker Sale price£35.00 Regular price£50.00

2 Colours

Save £45.00Camden - Plain Polo Knitwear - Navy Ecru - Wear LondonCamden - Plain Polo Knitwear - Navy Ecru - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Camden - Plain Polo Knitwear - Navy Ecru Sale price£40.00 Regular price£85.00

3 Colours

Save £40.00Lambeth - Button Through Knitwear - Navy - Wear LondonLambeth - Button Through Knitwear - Navy - Wear London
S Low Stock
M Out of stock
L Out of stock
XL In stock
XXL Low Stock
Lambeth - Button Through Knitwear - Navy Sale price£50.00 Regular price£90.00

2 Colours

Save £35.00Buxton Trouser - Navy - Wear LondonBuxton Trouser - Navy - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Buxton Trousers - Navy Sale price£50.00 Regular price£85.00

2 Colours

Southend Shacket Unlined - Khaki Moleskin - Wear LondonSouthend Shacket Unlined - Khaki Moleskin - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket Unlined - Khaki Moleskin Sale price£150.00

6 Colours

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