Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

Hassle-free returns or exchanges

Full refund or exchange for another item of your choice within 30 days of receiving your items

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Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1818 reviews.

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244 products

Portland - 3 Button Polo Knitwear - Chocolate - Wear LondonPortland - 3 Button Polo Knitwear - Chocolate - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Portland - 3 Button Polo Knitwear - Chocolate Sale price£80.00

2 Colours

Portland - 3 Button Polo Knitwear - Navy - Wear LondonPortland - 3 Button Polo Knitwear - Navy - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Portland - 3 Button Polo Knitwear - Navy Sale price£80.00

2 Colours

Oval - 3 Button Polo Knitwear - Navy - Wear LondonOval - 3 Button Polo Knitwear - Navy - Wear London
S Low Stock
M In stock
L Low Stock
XL In stock
XXL Low Stock
Oval - 3 Button Polo Knitwear - Navy Sale price£85.00

2 Colours

Oval - 3 Button Polo Knitwear - Olive - Wear LondonOval - 3 Button Polo Knitwear - Olive - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Oval - 3 Button Polo Knitwear - Olive Sale price£85.00

2 Colours

Kempton - Button Through Knitwear - Olive - Wear LondonKempton - Button Through Knitwear - Olive - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Kempton - Button Through Knitwear - Olive Sale price£90.00

2 Colours

Kempton - Button Through Knitwear - Chocolate - Wear LondonKempton - Button Through Knitwear - Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Kempton - Button Through Knitwear - Chocolate Sale price£90.00

2 Colours

London Lined Rain Mac - Dark Forest Green - Wear LondonLondon Lined Rain Mac - Dark Forest Green - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Dark Forest Green Sale price£170.00

7 Colours

London Lined Rain Mac - Burnt Orange - Wear LondonLondon Lined Rain Mac - Burnt Orange - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
London Lined Rain Mac - Burnt Orange Sale price£170.00

7 Colours

London Lined Rain Mac - Grey - Wear LondonLondon Lined Rain Mac - Grey - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Grey Sale price£170.00

7 Colours

London Lined Rain Mac - Petrol Navy - Wear LondonLondon Lined Rain Mac - Petrol Navy - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Petrol Navy Sale price£170.00

7 Colours

London Spring Lined Rain Mac - Navy Blue - Wear LondonLondon Lined Rain Mac - Navy Blue - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Navy Blue Sale price£170.00

7 Colours

Stoke Newington Joggers - Mushroom Superflex - Wear LondonStoke Newington Joggers - Mushroom Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Mushroom Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Navy Superflex - Wear LondonStoke Newington Joggers - Navy Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Navy Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Dark Olive Superflex - Wear LondonStoke Newington Joggers - Dark Olive Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Dark Olive Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Putty Superflex - Wear LondonStoke Newington Joggers - Putty Superflex - Wear London
28 Out of stock
30 Out of stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Putty Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Chocolate Superflex - Wear LondonStoke Newington Joggers - Chocolate Superflex - Wear London
28 Out of stock
30 In stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Stoke Newington Joggers - Chocolate Superflex Sale price£85.00

5 Colours

The Bermondsey - Casual Cotton Linen Outfit - Navy - Wear LondonThe Bermondsey - Cotton Linen Two Piece Suit - Navy - Wear London
The Bermondsey - Cotton Linen Two Piece Suit - Navy Sale price£128.00
Ezra Jean - Bleach Wash - Wear LondonEzra Jean - Bleach Wash - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Out of stock
Ezra Jean - Bleach Wash Sale price£85.00

5 Colours

Save £37.00Wentworth Trouser - Olive Cotton Linen - Wear LondonWentworth Trouser - Olive Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Out of stock
36 Out of stock
38 Out of stock
Wentworth Trouser - Olive Cotton Linen Sale price£48.00 Regular price£85.00
Save £25.00Bethnal Short Sleeve Shirt - Denim Sky Seersucker - Wear LondonBethnal Short Sleeve Shirt - Denim Sky Seersucker - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Denim Sky Seersucker Sale price£40.00 Regular price£65.00

2 Colours

Save £25.00Bethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker - Wear LondonBethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker Sale price£40.00 Regular price£65.00

2 Colours

Wick Long Sleeve Shirt - Mint Green / White Seersucker - Wear LondonWick Long Sleeve Shirt - Mint Green / White Seersucker - Wear London
S Low Stock
M Out of stock
L Out of stock
XL Low Stock
XXL Low Stock
Wick Long Sleeve Shirt - Mint Green / White Seersucker Sale price£80.00

2 Colours

Wick Long Sleeve Shirt - Sky Blue / White Seersucker - Wear LondonWick Long Sleeve Shirt - Sky Blue / White Seersucker - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Low Stock
XXL Out of stock
Wick Long Sleeve Shirt - Sky Blue / White Seersucker Sale price£80.00

2 Colours

Bandana - Navy Ecru - Wear LondonBandana - Navy Ecru - Wear London
Bandana - Navy Ecru Sale price£20.00

4 Colours

Bandana - Taupe Ecru - Wear LondonBandana - Taupe Ecru - Wear London
Bandana - Taupe Ecru Sale price£20.00

4 Colours

Bandana - Black Ecru - Wear LondonBandana - Black Ecru - Wear London
Bandana - Black Ecru Sale price£20.00

4 Colours

Bandana - Ecru Sky - Wear LondonBandana - Ecru Sky - Wear London
Bandana - Ecru Sky Sale price£20.00

4 Colours

Scarf - Dark Navy Sky - Wear LondonScarf - Dark Navy Sky - Wear London
Scarf - Dark Navy Sky Sale price£35.00

27 Colours

Scarf - Navy Diamond - Wear LondonScarf - Navy Diamond - Wear London
Scarf - Navy Diamond Sale price£35.00

27 Colours

Scarf - Red Diamond - Wear LondonScarf - Red Diamond - Wear London
Scarf - Red Diamond Sale price£35.00

27 Colours

Scarf - Bottle Diamond Green - Wear LondonScarf - Bottle Diamond Green - Wear London
Scarf - Bottle Diamond Green Sale price£35.00

27 Colours

Scarf - Red Criss Cross - Wear LondonScarf - Red Criss Cross - Wear London
Scarf - Red Criss Cross Sale price£35.00

27 Colours

Scarf - Navy Sky Criss Cross - Wear LondonScarf - Navy Sky Criss Cross - Wear London
Scarf - Navy Sky Criss Cross Sale price£35.00

27 Colours

Scarf - NavyH/B - Wear LondonScarf - NavyH/B - Wear London
Scarf - NavyH/B Sale price£35.00

27 Colours

Scarf - Navy Paisley - Wear LondonScarf - Navy Paisley - Wear London
Scarf - Navy Paisley Sale price£35.00

27 Colours

Scarf - Burgundy Paisley - Wear LondonScarf - Burgundy Paisley - Wear London
Scarf - Burgundy Paisley Sale price£35.00

27 Colours

Scarf - Blue Black - Wear LondonScarf - Blue Black - Wear London
Scarf - Blue Black Sale price£35.00

27 Colours

Scarf - Silver Black - Wear LondonScarf - Silver Black - Wear London
Scarf - Silver Black Sale price£35.00

27 Colours

Scarf - Taupe Black - Wear LondonScarf - Taupe Black - Wear London
Scarf - Taupe Black Sale price£35.00

27 Colours

Regency Shacket - Olive Dx - Wear LondonRegency Shacket - Olive Dx - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Olive Dx Sale price£160.00

4 Colours

Save £37.00Hildyard Comfort Fit Trouser – Olive Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Olive Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Out of stock
36 Out of stock
38 Low Stock
Hildyard Comfort Fit Trouser – Olive Cotton Linen Sale price£48.00 Regular price£85.00

4 Colours

Save £37.00Hildyard Comfort Fit Trouser – Navy Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Navy Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Out of stock
36 Out of stock
38 Out of stock
Hildyard Comfort Fit Trouser – Navy Cotton Linen Sale price£48.00 Regular price£85.00

2 Colours

Kensington Quilted Jacket - Olive - Wear LondonKensington Quilted Jacket - Olive - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Kensington Quilted Jacket - Olive Sale price£130.00

2 Colours

Kensington Quilted Jacket - Navy - Wear LondonKensington Quilted Jacket - Navy - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Kensington Quilted Jacket - Navy Sale price£130.00

2 Colours

Save £35.00Borough - Zip Polo - Taupe Pique - Wear LondonBorough - Zip Polo - Taupe Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Taupe Pique Sale price£30.00 Regular price£65.00

3 Colours

Save £35.00Borough - Zip Polo - Ecru Pique - Wear LondonBorough - Zip Polo - Ecru Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Ecru Pique Sale price£30.00 Regular price£65.00

3 Colours

Save £35.00Borough - Zip Polo - Navy Pique - Wear LondonBorough - Zip Polo - Navy Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Borough - Zip Polo - Navy Pique Sale price£30.00 Regular price£65.00

3 Colours

Save £35.00Sterling - V Neck Polo - Ecru Pique - Wear LondonSterling - V Neck Polo - Ecru Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Sterling - V Neck Polo - Ecru Pique Sale price£30.00 Regular price£65.00

2 Colours

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