Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Full refund or exchange for another item of your choice within 14 days of receiving your items

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Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1436 reviews.

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249 products

Save £40.00Tuxford Casual Blazer - Green canvas - Wear LondonTuxford Casual Blazer - Green canvas - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Tuxford Casual Blazer - Green canvas Sale price£110.00 Regular price£150.00

4 Colours

Save £30.00Fleming V-Neck Shacket - Navy Textured - Wear LondonFleming V-Neck Shacket - Navy Textured - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Fleming V-Neck Shacket - Navy Textured Sale price£60.00 Regular price£90.00
Save £35.00Crispin Chino Comfort Stretch - Navy - Wear LondonCrispin Chino Comfort Stretch - Navy - Wear London
28 Low Stock
30 Out of stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Crispin Chino Comfort Stretch - Navy Sale price£50.00 Regular price£85.00

3 Colours

Shane - T shirt - Optic White - Wear LondonShane - T shirt - Optic White - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Optic White Sale price£30.00

3 Colours

Save £30.00Bart Overshirt - Sky Blue Ecru Check - Wear LondonBart Overshirt - Sky Blue Ecru Check - Wear London
S Out of stock
M In stock
L Low Stock
XL Out of stock
XXL Out of stock
Bart Overshirt - Sky Blue Ecru Check Sale price£60.00 Regular price£90.00

2 Colours

Save £30.00Bart Overshirt - Blue Brown Ecru - Square Check - Wear LondonBart Overshirt - Blue Brown Ecru - Square Check - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Blue Brown Ecru - Square Check Sale price£60.00 Regular price£90.00

2 Colours

Save £40.00Fleming V-Neck Shacket - Olive Moleskin - Wear LondonFleming V-Neck Shacket - Olive Moleskin - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Fleming V-Neck Shacket - Olive Moleskin Sale price£80.00 Regular price£120.00

2 Colours

Wentworth Trouser - Olive Superflex - Wear LondonWentworth Trouser - Olive Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Wentworth Trouser - Olive Superflex Sale price£85.00

4 Colours

Finsbury Funnel Mac - Cappuccino Dx - Wear LondonFinsbury Funnel Mac - Cappuccino Dx - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Cappuccino Dx Sale price£195.00

3 Colours

Save £15.00Beech - Chocolate - Wear LondonBeech - Chocolate - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Beech - Chocolate Sale price£40.00 Regular price£55.00

3 Colours

Pirata- Stripe T-Shirt -Taupe Ecru - Wear LondonPirata- Stripe T-Shirt -Taupe Ecru - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Pirata- Stripe T-Shirt -Taupe Ecru Sale price£30.00

3 Colours

Save £10.00Chino Short - Black - Wear LondonChino Short - Black - Wear London
28 XS Out of stock
30 S In stock
32 M Low Stock
34 L Out of stock
36 XL Out of stock
38 XXL Out of stock
Chino Short - Black Sale price£35.00 Regular price£45.00

2 Colours

Save £50.00Chiltern Shacket - Grey Canvas - Wear LondonChiltern Shacket - Grey Canvas - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Chiltern Shacket - Grey Canvas Sale price£100.00 Regular price£150.00

4 Colours

Regency Shacket - Cappuccino Dx - Wear LondonRegency Shacket - Cappuccino Dx - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Regency Shacket - Cappuccino Dx Sale price£160.00

4 Colours

Save £40.00Fleming V-Neck Shacket - Navy Moleskin - Wear LondonFleming V-Neck Shacket - Navy Moleskin - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Fleming V-Neck Shacket - Navy Moleskin Sale price£80.00 Regular price£120.00

2 Colours

The Pearlman Casual Blazer - Stone Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Stone Cotton Linen - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
The Pearlman Casual Blazer - Stone Cotton Linen Sale price£150.00

4 Colours

Save £15.00Beech - Black - Wear LondonBeech - Black - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Beech - Black Sale price£40.00 Regular price£55.00

3 Colours

Save £15.00Bethnal Short Sleeve Shirt - Navy White Stripe - Wear LondonBethnal Short Sleeve Shirt - Navy White Stripe - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Navy White Stripe Sale price£50.00 Regular price£65.00

2 Colours

Save £60.00Sherratt Harrington - Navy wool - Wear LondonSherratt Harrrington - Navy wool - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Sherratt Harrington - Navy Wool Sale price£110.00 Regular price£170.00

2 Colours

Save £50.00The Freddie Funnel Jacket - Chocolate Moleskin - Wear LondonThe Freddie Funnel Jacket - Chocolate Moleskin - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
The Freddie Funnel Jacket - Chocolate Moleskin Sale price£100.00 Regular price£150.00
Wick Long Sleeve Shirt - Sky Blue / White Seersucker - Wear LondonWick Long Sleeve Shirt - Sky Blue / White Seersucker - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Wick Long Sleeve Shirt - Sky Blue / White Seersucker Sale price£80.00

4 Colours

Aldgate Baseball Shacket - Khaki Moleskin - Wear LondonAldgate Baseball Shacket - Khaki Moleskin - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Khaki Moleskin Sale price£160.00

5 Colours

Wentworth Trouser - Olive Cotton Linen - Wear LondonWentworth Trouser - Olive Cotton Linen - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 Out of stock
Wentworth Trouser - Olive Cotton Linen Sale price£85.00

4 Colours

Save £20.00Simpsons Short Crinkle - Black - Wear LondonSimpsons Short Crinkle - Black - Wear London
28 XS Out of stock
30 S Low Stock
32 M In stock
34 L In stock
36 XL In stock
38 XXL Out of stock
Simpsons Short Crinkle - Black Sale price£35.00 Regular price£55.00
London Spring Lined Rain Mac - Sky Blue - Wear LondonLondon Spring Lined Rain Mac - Sky Blue - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Spring Lined Rain Mac - Sky Blue Sale price£150.00

10 Colours

Save £60.00Colts Zip Shacket Unlined - Charcoal Coated Canvas Tinto - Wear LondonColts Zip Shacket - Charcoal Wool Poly - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Charcoal Wool Poly Sale price£110.00 Regular price£170.00

2 Colours

Save £20.00Dano Short Sleeve Shirt - Navy Jungle - Wear LondonDano Short Sleeve Shirt - Navy Jungle - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Jungle Sale price£30.00 Regular price£50.00

4 Colours

Save £20.00Dano Short Sleeve Shirt - Chocolate Flower - Wear LondonDano Short Sleeve Shirt - Chocolate Flower - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Dano Short Sleeve Shirt - Chocolate Flower Sale price£30.00 Regular price£50.00

4 Colours

Save £50.00Colts Zip Shacket - Dogtooth Navy Stone - Wear LondonColts Zip Shacket - Dogtooth Navy Stone - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Colts Zip Shacket - Dogtooth Navy Stone Sale price£120.00 Regular price£170.00
Save £40.00Tuxford Casual Blazer - Navy canvas - Wear LondonTuxford Casual Blazer - Navy canvas - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Tuxford Casual Blazer - Navy canvas Sale price£110.00 Regular price£150.00

4 Colours

Ronan - Pocket T shirt - Ecru - Wear LondonRonan - T shirt - Ecru - Wear London
S Out of stock
M In stock
L Low Stock
XL In stock
XXL Low Stock
Ronan - Pocket T shirt - Ecru Sale price£30.00

2 Colours

The Pearlman Casual Blazer - Chocolate Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Chocolate Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
The Pearlman Casual Blazer - Chocolate Cotton Linen Sale price£150.00

4 Colours

Save £35.00Crispin Chino Comfort Stretch - Cappucino - Wear LondonCrispin Chino Comfort Stretch - Cappucino - Wear London
28 Low Stock
30 Low Stock
32 In stock
34 Out of stock
36 Low Stock
38 Out of stock
Crispin Chino Comfort Stretch - Cappucino Sale price£50.00 Regular price£85.00

3 Colours

Save £40.00Regency Shacket - Stay Blue Denim - Wear LondonRegency Shacket - Stay Blue Denim - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Regency Shacket - Stay Blue Denim Sale price£110.00 Regular price£150.00
Save £15.00Mixed T-Shirt - 5 Pack - Wear LondonMixed T-Shirt - 5 Pack - Wear London
Mixed T-Shirt - 5 Pack Sale price£135.00 Regular price£150.00
Wentworth Trouser - Navy Cotton Linen - Wear LondonWentworth Trouser - Navy Cotton Linen - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Cotton Linen Sale price£85.00

4 Colours

Save £20.00Dano Short Sleeve Shirt - Navy Taupe Hawaiin - Wear LondonDano Short Sleeve Shirt - Navy Taupe Hawaiin - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Dano Short Sleeve Shirt - Navy Taupe Hawaiian Sale price£30.00 Regular price£50.00

4 Colours

Save £50.00Chiltern Shacket - Chocolate Canvas - Wear LondonChiltern Shacket - Chocolate Canvas - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Chiltern Shacket - Chocolate Canvas Sale price£100.00 Regular price£150.00

4 Colours

Save £40.00Walden Smart Pleated Trouser - Navy - Wear LondonWalden Smart Pleated Trouser - Navy - Wear London
28 Out of stock
30 Low Stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Low Stock
Walden Smart Pleated Trouser - Navy Sale price£50.00 Regular price£90.00
Save £40.00Tuxford Casual Blazer - Beige Canvas - Wear LondonTuxford Casual Blazer - Beige Canvas - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Beige Canvas Sale price£110.00 Regular price£150.00

4 Colours

Save £15.00Bethnal Short Sleeve Shirt - Green White Stripe - Wear LondonBethnal Short Sleeve Shirt - Green White Stripe - Wear London
S Low Stock
M Out of stock
L Out of stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Green White Stripe Sale price£50.00 Regular price£65.00

2 Colours

Save £15.00Bethnal Short Sleeve Shirt - Tobacco Tirreno - Wear LondonBethnal Short Sleeve Shirt - Tobacco Tirreno - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Tobacco Tirreno Sale price£50.00 Regular price£65.00

2 Colours

Save £50.00Southend Shacket - Stone Dx - Wear LondonSouthend Shacket - Stone Dx - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Southend Shacket - Stone Dx Sale price£100.00 Regular price£150.00

2 Colours

Wick Long Sleeve Shirt - Mint Green / White Seersucker - Wear LondonWick Long Sleeve Shirt - Mint Green / White Seersucker - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Wick Long Sleeve Shirt - Mint Green / White Seersucker Sale price£80.00

4 Colours

Save £30.00Bart Overshirt - Olive Cotton Linen - Wear LondonBart Overshirt - Olive Cotton Linen - Wear London
S Low Stock
M In stock
L Low Stock
XL In stock
XXL Low Stock
Bart Overshirt - Olive Cotton Linen Sale price£60.00 Regular price£90.00

4 Colours

Save £35.00Crispin Chino Comfort Stretch - Mushroom - Wear LondonCrispin Chino Comfort Stretch - Mushroom - Wear London
28 Low Stock
30 Low Stock
32 In stock
34 Out of stock
36 Out of stock
38 Out of stock
Crispin Chino Comfort Stretch - Mushroom Sale price£50.00 Regular price£85.00

3 Colours

Save £15.00Sterling - V Neck Polo - Navy Pique - Wear LondonSterling - V Neck Polo - Navy Pique - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Low Stock
XXL Out of stock
Sterling - V Neck Polo - Navy Pique Sale price£50.00 Regular price£65.00

2 Colours

London Spring Lined Rain Mac - Dark Pistachio - Wear LondonLondon Spring Lined Rain Mac - Dark Pistachio - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Dark Pistachio Sale price£150.00

10 Colours

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