Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Full refund or exchange for another item of your choice within 14 days of receiving your items

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Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1436 reviews.

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249 products

Save £40.00Lambeth - Button Through Knitwear - Olive - Wear LondonLambeth - Button Through Knitwear - Olive - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Low Stock
XXL Low Stock
Lambeth - Button Through Knitwear - Olive Sale price£50.00 Regular price£90.00

2 Colours

Wentworth Trouser - Putty Superflex - Wear LondonWentworth Trouser - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Putty Superflex Sale price£85.00

4 Colours

Save £10.00Willow - Ecru - Wear LondonWillow - Ecru - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Willow - Ecru Sale price£40.00 Regular price£50.00

3 Colours

Wentworth Trouser - Olive Cord - Wear LondonWentworth Trouser - Olive Cord - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Olive Cord Sale price£85.00

2 Colours

Save £40.00Hampstead - 3 Button Polo - Navy ecru grey - Wear LondonHampstead - 3 Button Polo - Navy ecru grey - Wear London
S Low Stock
M Out of stock
L Low Stock
XL In stock
XXL Low Stock
Hampstead - 3 Button Polo - Navy ecru grey Sale price£50.00 Regular price£90.00
Save £45.00Camden - Plain Polo Knitwear - Olive Ecru - Wear LondonCamden - Plain Polo Knitwear - Olive Ecru - Wear London
S Low Stock
M Low Stock
L Low Stock
XL In stock
XXL Low Stock
Camden - Plain Polo Knitwear - Olive Ecru Sale price£40.00 Regular price£85.00

3 Colours

Save £5.00Stanton Short Sleeve Shirt - Natural - Wear LondonStanton Short Sleeve Shirt - Natural - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Out of stock
Stanton Short Sleeve Shirt - Natural Sale price£50.00 Regular price£55.00
Save £35.00Simpson Crinkle Trouser - Black - Wear LondonSimpson Crinkle Trouser - Black - Wear London
28 xS Out of stock
30 S Low Stock
32 M In stock
34 L In stock
36 XL Low Stock
38 XXL Out of stock
Simpson Crinkle Trouser - Black Sale price£30.00 Regular price£65.00
Bart Overshirt - Forest Green Ecru Check - Wear LondonBart Overshirt - Forest Green Ecru Check - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Forest Green Ecru Check Sale price£90.00

2 Colours

Wentworth Trouser - Navy Superflex - Wear LondonWentworth Trouser - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 In stock
38 Low Stock
Wentworth Trouser - Navy Superflex Sale price£85.00

4 Colours

Save £50.00Southend Shacket Unlined - Chocolate Moleskin - Wear LondonSouthend Shacket Unlined - Chocolate Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket Unlined - Chocolate Moleskin Sale price£100.00 Regular price£150.00

6 Colours

Save £10.00Willow - Dusty Olive - Wear LondonWillow - Dusty Olive - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Willow - Dusty Olive Sale price£40.00 Regular price£50.00

3 Colours

The Pearlman Casual Blazer - Olive Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Olive Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
The Pearlman Casual Blazer - Olive Cotton Linen Sale price£150.00

4 Colours

Kane - Revere Short Sleeve Shirt - Brown - Wear LondonKane - Revere Short Sleeve Shirt - Brown - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Kane - Revere Short Sleeve Shirt - Brown Sale price£55.00

2 Colours

Kane - Revere Short Sleeve Shirt - Black - Wear LondonKane - Revere Short Sleeve Shirt - Black - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Kane - Revere Short Sleeve Shirt - Black Sale price£55.00

2 Colours

Hoxton T-Shirt - Burgundy - Wear LondonHoxton Raglan Sleeve Fitted T-Shirt - Burgundy - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-Shirt - Burgundy Sale price£30.00

10 Colours

Save £30.00Simpson Shirt - Plain Chambray Denim - Wear LondonSimpson Shirt - Plain Chambray Denim - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Low Stock
XXL Low Stock
Simpson Shirt - Plain Chambray Denim Sale price£60.00 Regular price£90.00
Wentworth Trouser - Navy Cord - Wear LondonWentworth Trouser - Navy Cord - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Navy Cord Sale price£85.00

2 Colours

Save £35.00Buxton Trousers - Mushroom - Wear LondonBuxton Trousers - Mushroom - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 In stock
38 Low Stock
Buxton Trousers - Mushroom Sale price£50.00 Regular price£85.00

2 Colours

Save £10.00Willow - Chocolate - Wear LondonWillow - Chocolate - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Willow - Chocolate Sale price£40.00 Regular price£50.00

3 Colours

Bart Overshirt - Dark Navy and Sky Blue Ecru - Check - Wear LondonBart Overshirt - Mid Green Ecru - Check - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Dark Navy and Sky Blue Ecru - Check Sale price£90.00

2 Colours

Bank Short Mac Lined - Black Dx - Wear LondonBank Short Mac Lined - Black Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Black Dx Sale price£185.00

5 Colours

The Pearlman Casual Blazer - Navy Cotton Linen - Wear LondonThe Pearlman Casual Blazer - Navy Cotton Linen - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
The Pearlman Casual Blazer - Navy Cotton Linen Sale price£150.00

4 Colours

Save £15.00Wilkes Revere Short Sleeve Shirt - Chocolate - Wear LondonWilkes Revere Short Sleeve Shirt - Chocolate - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Wilkes Revere Short Sleeve Shirt - Chocolate Sale price£50.00 Regular price£65.00

3 Colours

Save £10.00Dalston - T-Shirt Non Peach - Bright Indigo - Wear LondonDalston - T-Shirt Non Peach - Bright Indigo - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Low Stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Bright Indigo Sale price£20.00 Regular price£30.00

4 Colours

Save £5.00Reads Short Sleeve Shirt - Mid Blue - Wear LondonReads Short Sleeve Shirt - Mid Blue - Wear London
S Out of stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Reads Short Sleeve Shirt - Mid Blue Sale price£50.00 Regular price£55.00
Save £15.00Beech - Cream - Wear LondonBeech - Cream - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Beech - Cream Sale price£40.00 Regular price£55.00

3 Colours

Save £40.00Tuxford Casual Blazer - Camel canvas - Wear LondonTuxford Casual Blazer - Camel canvas - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Camel canvas Sale price£110.00 Regular price£150.00

4 Colours

Geno Blazer - Navy Seersucker - Wear LondonGeno Blazer - Navy Seersucker - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Out of stock
Geno Blazer - Navy Seersucker Sale price£130.00
Save £40.00Barbican - V Neck Jacquard - Chocolate - Wear LondonBarbican - V Neck Jacquard - Chocolate - Wear London
S Out of stock
M Out of stock
L Low Stock
XL Out of stock
XXL Low Stock
Barbican - V Neck Jacquard - Chocolate Sale price£40.00 Regular price£80.00

3 Colours

Hoxton T-shirt - Chocolate - Wear LondonHoxton T-shirt - Chocolate - Wear London
S Out of stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Hoxton Raglan Sleeve Fitted T-shirt - Chocolate Sale price£30.00

10 Colours

Save £60.00Colts Zip Shacket - Navy Wool Poly - Wear LondonColts Zip Shacket - Navy Wool Poly - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Navy Wool Poly Sale price£110.00 Regular price£170.00

2 Colours

Save £30.00Chino Bottoms - Navy - Wear LondonChino Bottoms - Navy - Wear London
28 XS Out of stock
30 S Low Stock
32 M Low Stock
34 L Low Stock
36 XL Low Stock
38 XXL Out of stock
Chino Bottoms - Navy Sale price£30.00 Regular price£60.00
Pirata- Stripe T-Shirt - Pink Ecru - Wear LondonPirata- Stripe T-Shirt - Pink Ecru - Wear London
S Out of stock
M Low Stock
L Low Stock
XL In stock
XXL Low Stock
Pirata- Stripe T-Shirt - Pink Ecru Sale price£30.00

3 Colours

Wentworth Trouser - Chocolate Superflex - Wear LondonWentworth Trouser - Chocolate Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Wentworth Trouser - Chocolate Superflex Sale price£85.00

4 Colours

Save £40.00Roman Shirt - Navy Pique - Wear LondonRoman Shirt - Navy Pique - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt - Navy Pique Sale price£50.00 Regular price£90.00
London Spring Lined Rain Mac - Orange - Wear LondonLondon Spring Lined Rain Mac - Orange - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Orange Sale price£150.00

10 Colours

Save £15.00Bethnal Short Sleeve Shirt - Navy Tirreno - Wear LondonBethnal Short Sleeve Shirt - Navy Tirreno - Wear London
S Low Stock
M Low Stock
L Out of stock
XL In stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Navy Tirreno Sale price£50.00 Regular price£65.00

2 Colours

Save £10.00Chino Short - White - Wear LondonChino Short - White - Wear London
28 XS Out of stock
30 S In stock
32 M Out of stock
34 L Out of stock
36 XL Out of stock
38 XXL Out of stock
Chino Short - White Sale price£35.00 Regular price£45.00

2 Colours

Save £15.00Hansen Shorts - Cappuccino Stripe - Wear LondonHansen Shorts - Cappuccino Stripe - Wear London
30 / XS Out of stock
32 / Small Low Stock
34 / Medium Low Stock
36 / Large Low Stock
38 / Extra Large Low Stock
Hansen Shorts - Cappuccino Stripe Sale price£35.00 Regular price£50.00

2 Colours

Save £15.00Wilkes Revere Short Sleeve Shirt - New indigo - Wear LondonWilkes Revere Short Sleeve Shirt - New indigo - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Wilkes Revere Short Sleeve Shirt - New indigo Sale price£50.00 Regular price£65.00

3 Colours

Bank Short Mac Lined - Cappuccino - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Bank Short Mac Lined - Cappuccino Sale price£185.00

5 Colours

Hansen Trouser - Navy Seersucker - Wear LondonHansen Trouser - Navy Seersucker - Wear London
30 / X small Out of stock
32 / Small Out of stock
34 / Medium Low Stock
36 / Large In stock
38 / Extra Large Low Stock
Hansen Trouser - Navy Seersucker Sale price£70.00
Hoxton T-shirt - Bottle Green - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Bottle Green - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Bottle Green Sale price£30.00

10 Colours

Save £45.00Camden - Plain Polo Knitwear - Chocolate Ecru - Wear LondonCamden - Plain Polo Knitwear - Chocolate Ecru - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Camden - Plain Polo Knitwear - Chocolate Ecru Sale price£40.00 Regular price£85.00

3 Colours

Finsbury Funnel Mac - Black Dx - Wear LondonFinsbury Funnel Mac - Black Dx - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Low Stock
XXL Out of stock
Finsbury Funnel Mac - Black Dx Sale price£195.00

3 Colours

Shane - T shirt - Ecru - Wear LondonShane - T shirt - Ecru - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Shane - T shirt - Ecru Sale price£30.00

3 Colours

Save £15.00Wilkes Revere Short Sleeve Shirt - Optic White - Wear LondonWilkes Revere Short Sleeve Shirt - Optic White - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Wilkes Revere Short Sleeve Shirt - Optic White Sale price£50.00 Regular price£65.00

3 Colours

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