Journal

BREWING LEGACY: TRACING TRUMAN'S JOURNEY FROM 1666 – A TALE OF TRADITION, TRIUMPHS, AND TRANSFORMATIONS

Our Hanbury Street store stands just across the street from the iconic Truman Brewery. Renowned throughout the area, Truman Brewery is not just a landmark but a symbol of East London's vibrant cult...

THE HEART OF WEAR LONDON: EMBRACING STYLE IN SPITALFIELDS

August 2021 - A New Beginning Wear London opened its Hanbury Street store in August 2021 in the heart of Spitalfields, a historic district that has blended its rich past with a modern, vibrant atmo...

ANOTHER STEP IN WEAR LONDON'S SUSTAINABLE JOURNEY BY USING RECYCLED WOOL

FABRIC FROM ITALY Prato, a small city in Tuscany, Italy, has been a hub of the Italian textile industry since the 19th century. Today, it is one of the largest textile districts in Europe, with a s...

OUR NEW STORE - THE FUTURE IN BERWICK STREET, SOHO

We are excited to say we are now open in Berwick Street, Soho. Soho is a lively part of London with a fascinating history that reflects the lively fashion scene there today. It used to be a medieva...

INTRODUCING WEAR LONDON FROM SSEAMS.COM

A 40-year love affair with all things made in England serves as the nuts and bolts behind evolving menswear brand WEAR London. Residing in Spitalfields, London, the new-found label is the brainchil...

RETURN OF THE MAC. (IT'S COMING HOME)

Upon us all, Upon us all, a little rain must fall. While raincoats have taken many forms over the millennia, the first waterproof raincoat was created following the patent by the mercurial Scotti...

SPITALFIELDS - THE COME BACK (NON PLUSSED)

“New broom, this room, sweep it clean.” Spitalfields has a fascinating history and a real visceral connection with Wear London. The diminutive Gaffer’s whole family have been ensconced around t...

DONALD, ELON, MICK & GEORGE.

 No more fast buck, when are they gonna learn their lesson? In this prosaic world of fast fashion, fabrication has sadly taken a back seat. Not here at Wear London, we are addressing that with our ...

SUSTAINABILITY & FRED THE DONKEY

A wise old man once said, we haven't inherited the Earth from our parents, we have borrowed it from our children, although i have to say a big thank you to my Dad (or Fred the Donkey as he was know...

WHAT DO I WEAR AFTER LOCKDOWN?

Now my friends -  what to wear after lockdown?  In complete and total sartorial eloquence as we venture out to the shops, pub gardens and outdoor restaurants, I have the answer...