Journal

Our New Store - The future in Berwick Street, Soho

We are excited to say we are now open in Berwick Street, Soho. Soho is a lively part of London with a fascinating history that reflects the lively fashion scene there today. It used to be a medieva...

Return of the Mac. (it's coming home)

Upon us all, Upon us all, a little rain must fall. While raincoats have taken many forms over the millennia, the first waterproof raincoat was created following the patent by the mercurial Scotti...

Spitalfields - The Come Back (non plussed)

“New broom, this room, sweep it clean.” Spitalfields has a fascinating history and a real visceral connection with Wear London. The diminutive Gaffer’s whole family have been ensconced around t...

Donald, Elon, Mick & George.

 No more fast buck, when are they gonna learn their lesson? In this prosaic world of fast fashion, fabrication has sadly taken a back seat. Not here at Wear London, we are addressing that with our ...

Sustainability & Fred the Donkey

A wise old man once said, we haven't inherited the Earth from our parents, we have borrowed it from our children, although i have to say a big thank you to my Dad (or Fred the Donkey as he was know...

What do I wear after lockdown?

Now my friends -  what to wear after lockdown?  In complete and total sartorial eloquence as we venture out to the shops, pub gardens and outdoor restaurants, I have the answer...

The Idea

Our idea at Wear London, is to bring manufacturing back to the UK. We have started, by creating a beautiful range of mens jackets and over shirts, all made right here in Britain...

WEAR LONDON - A Little History...

The concept of Wear London itself, is actually a few years old - three to be exact!  The brainchild of myself (Alex) and Matt.  It was just an Instagram page initially.  A place where we could doc...