Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Full refund or exchange for another item of your choice within 14 days of receiving your items

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Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1436 reviews.

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249 products

Save £15.00Bethnal Short Sleeve Shirt - Black Diagonal Marcel - Wear LondonBethnal Short Sleeve Shirt - Black Diagonal Marcel - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Bethnal Short Sleeve Shirt - Black Diagonal Marcel Sale price£50.00 Regular price£65.00

2 Colours

Save £50.00Chiltern Shacket - Olive Canvas - Wear LondonChiltern Shacket - Olive Canvas - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Chiltern Shacket - Olive Canvas Sale price£100.00 Regular price£150.00

4 Colours

Save £10.00Dalston Heavyweight Cotton T-Shirt - Red - Wear LondonDalston - T-Shirt Non Peach - Red - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL Low Stock
Dalston Heavyweight Cotton T-Shirt - Red Sale price£20.00 Regular price£30.00

4 Colours

The Lutti Jacket - Stone Cotton Linen - Wear LondonThe Lutti Jacket - Stone Cotton Linen - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
The Lutti Jacket - Stone Cotton Linen Sale price£140.00

4 Colours

Save £50.00Chiltern Shacket - Navy Canvas - Wear LondonChiltern Shacket - Navy Canvas - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Chiltern Shacket - Navy Canvas Sale price£100.00 Regular price£150.00

4 Colours

Regency Shacket - Black Dx - Wear LondonRegency Shacket - Black Dx - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Black Dx Sale price£160.00

4 Colours

Wentworth Trouser - Mushroom Cotton Linen - Wear LondonWentworth Trouser - Mushroom Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Out of stock
36 Out of stock
38 Low Stock
Wentworth Trouser - Stone Cotton Linen Sale price£85.00

4 Colours

Hildyard Comfort Fit Trouser – Olive Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Olive Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Olive Cotton Linen Sale price£85.00

4 Colours

The Lutti Jacket - Chocolate Cotton Linen - Wear LondonThe Lutti Jacket - Chocolate Cotton Linen - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Chocolate Cotton Linen Sale price£140.00

4 Colours

Save £20.00Thames - 3 Button Polo - Navy Pique - Wear LondonThames - 3 Button Polo - Navy Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Thames - 3 Button Polo - Navy Pique Sale price£40.00 Regular price£60.00

3 Colours

Save £15.00Sterling - V Neck Polo - Ecru Pique - Wear LondonSterling - V Neck Polo - Ecru Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Sterling - V Neck Polo - Ecru Pique Sale price£50.00 Regular price£65.00

2 Colours

Save £15.00Bethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker - Wear LondonBethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Khaki Taupe Stripe Seersucker Sale price£50.00 Regular price£65.00

2 Colours

Hildyard Comfort Fit Trouser – Navy Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Navy Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Navy Cotton Linen Sale price£85.00

4 Colours

Save £60.00Lauchlan Shacket - Mushroom Moleskin - Wear LondonLauchlan Shacket - Mushroom Moleskin - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Lauchlan Shacket - Mushroom Moleskin Sale price£100.00 Regular price£160.00

3 Colours

Save £50.00London Spring Lined Rain Mac - Black - Wear LondonLondon Spring Lined Rain Mac - Black - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
London Spring Lined Rain Mac - Black Sale price£100.00 Regular price£150.00

10 Colours

Save £20.00Dano Short Sleeve Shirt - Purple Palm - Wear LondonDano Short Sleeve Shirt - Purple Palm - Wear London
S Out of stock
M Out of stock
L In stock
XL Low Stock
XXL Out of stock
Dano Short Sleeve Shirt - Purple Palm Sale price£30.00 Regular price£50.00

4 Colours

Save £15.00Bethnal Short Sleeve Shirt - Beige Marcel - Wear LondonBethnal Short Sleeve Shirt - Beige Marcel - Wear London
S Low Stock
M Out of stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Beige Marcel Sale price£50.00 Regular price£65.00
Wentworth Trouser - Chocolate Cotton Linen - Wear LondonWentworth Trouser - Chocolate Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Low Stock
38 Out of stock
Wentworth Trouser - Chocolate Cotton Linen Sale price£85.00

4 Colours

The Lutti Jacket - Olive Cotton Linen - Wear LondonThe Lutti Jacket - Olive Cotton Linen - Wear London
S Out of stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
The Lutti Jacket - Olive Cotton Linen Sale price£140.00

4 Colours

Hildyard Comfort Fit Trouser – Stone Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Stone Cotton Linen - Wear London
28 Out of stock
30 Out of stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Stone Cotton Linen Sale price£85.00

4 Colours

Shane - T shirt - Burgundy - Wear LondonShane - T shirt - Burgundy - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Shane - T shirt - Burgundy Sale price£30.00

3 Colours

Southend Shacket Unlined - Mushroom Moleskin - Wear LondonSouthend Shacket Unlined - Mushroom Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Southend Shacket Unlined - Mushroom Moleskin Sale price£150.00

6 Colours

Save £15.00Bethnal Short Sleeve Shirt - Sky Navy Diagonal Marcel - Wear LondonBethnal Short Sleeve Shirt - Sky Navy Diagonal Marcel - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Sky Navy Diagonal Marcel Sale price£50.00 Regular price£65.00

2 Colours

Hildyard Comfort Fit Trouser – Chocolate Cotton Linen - Wear LondonHildyard Comfort Fit Trouser – Chocolate Cotton Linen - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Hildyard Comfort Fit Trouser – Chocolate Cotton Linen Sale price£85.00

4 Colours

Save £50.00Southend Shacket Unlined - Slate Grey Moleskin - Wear LondonSouthend Shacket Unlined - Slate Grey Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Southend Shacket Unlined - Slate Grey Moleskin Sale price£100.00 Regular price£150.00

6 Colours

Save £40.00Tuxford Casual Blazer - Stay Blue Denim - Wear LondonTuxford Casual Blazer - Stay Blue Denim - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Stay Blue Denim Sale price£110.00 Regular price£150.00
Save £30.00Bart Overshirt - Navy Cotton Linen - Wear LondonBart Overshirt - Navy Cotton Linen - Wear London
S Out of stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bart Overshirt - Navy Cotton Linen Sale price£60.00 Regular price£90.00

4 Colours

Save £30.00Bart Overshirt - Mushroom Cotton Linen - Wear LondonBart Overshirt - Mushroom Cotton Linen - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Low Stock
Bart Overshirt - Stone Cotton Linen Sale price£60.00 Regular price£90.00

4 Colours

Ronan - T shirt - Optic White - Wear LondonRonan - T shirt - Optic White - Wear London
S Out of stock
M In stock
L In stock
XL In stock
XXL Low Stock
Ronan - Pocket T shirt - Optic White Sale price£30.00

2 Colours

Save £50.00Southend Shacket - Cappuccino Dx - Wear LondonSouthend Shacket - Cappuccino Dx - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Southend Shacket - Cappuccino Dx Sale price£100.00 Regular price£150.00

2 Colours

Roman Shirt Top Pockets - Fine Cord Camel - Wear LondonRoman Shirt Top Pockets - Fine Cord Camel - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Camel Sale price£90.00

2 Colours

Save £20.00Alder - Full Button Polo - Taupe Pique - Wear LondonAlder - Full Button Polo - Taupe Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Alder - Full Button Polo - Taupe Pique Sale price£50.00 Regular price£70.00

2 Colours

Wick Long Sleeve Shirt - Plain Navy Seersucker - Wear LondonWick Long Sleeve Shirt - Plain Navy Seersucker - Wear London
S In stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Wick Long Sleeve Shirt - Plain Navy Seersucker Sale price£80.00

4 Colours

The Lutti Jacket - Navy Cotton Linen - Wear LondonThe Lutti Jacket - Navy Cotton Linen - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
The Lutti Jacket - Navy Cotton Linen Sale price£140.00

4 Colours

Save £15.00Bethnal Top Pockets - Green White Linen - Wear LondonBethnal Top Pockets - Green White Linen - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Top Pockets - Green White Linen Sale price£50.00 Regular price£65.00

2 Colours

Save £15.00Borough - Zip Polo - Navy Pique - Wear LondonBorough - Zip Polo - Navy Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Navy Pique Sale price£50.00 Regular price£65.00

3 Colours

Regency Shacket - Navy Dx - Wear LondonRegency Shacket - Navy Dx - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Navy Dx Sale price£160.00

4 Colours

Save £35.00Kennington Jean - Superflex Putty - Wear LondonKennington Jean - Superflex Putty - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Low Stock
Kennington Jean - Superflex Putty Sale price£50.00 Regular price£85.00

2 Colours

Save £50.00Aldgate Baseball Shacket - Slate Grey Moleskin - Wear LondonAldgate Baseball Shacket - Slate Grey Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Slate Grey Moleskin Sale price£100.00 Regular price£150.00

2 Colours

Save £60.00Southend Shacket - Stone Cotton Linen - Wear LondonSouthend Shacket - Stone Cotton Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Southend Shacket - Stone Cotton Linen Sale price£100.00 Regular price£160.00

4 Colours

Save £20.00Baker Boy Hat - Chocolate Linen - Wear LondonBaker Boy Hat - Chocolate Linen - Wear London
S - 54cm Out of stock
M - 56cm In stock
L - 58cm In stock
XL - 60cm Low Stock
Baker Boy Hat - Chocolate Linen Sale price£30.00 Regular price£50.00

4 Colours

Regency Shacket - Olive Dx - Wear LondonRegency Shacket - Olive Dx - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Regency Shacket - Olive Dx Sale price£160.00

4 Colours

Save £45.00Temple Trouser - Camel Canvas - Wear LondonTemple Trouser - Camel Canvas - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Out of stock
38 Out of stock
Temple Trouser - Camel Canvas Sale price£50.00 Regular price£95.00

2 Colours

Save £30.00Bart Overshirt - Chocolate Cotton Linen - Wear LondonBart Overshirt - Chocolate Cotton Linen - Wear London
S Low Stock
M In stock
L Low Stock
XL In stock
XXL Low Stock
Bart Overshirt - Chocolate Cotton Linen Sale price£60.00 Regular price£90.00

4 Colours

Save £60.00Lauchlan Shacket - Navy Moleskin - Wear LondonLauchlan Shacket - Navy Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Lauchlan Shacket - Navy Moleskin Sale price£100.00 Regular price£160.00

3 Colours

Save £40.00Bart Overshirt - Navy Pink - Wear LondonBart Overshirt - Navy Pink - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Bart Overshirt - Navy Pink Sale price£50.00 Regular price£90.00
Save £60.00Lauchlan Shacket - Grey Slate Moleskin - Wear LondonLauchlan Shacket - Grey Slate Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Lauchlan Shacket - Grey Slate Moleskin Sale price£100.00 Regular price£160.00

3 Colours

Save £35.00Kennington Jean - Superflex Brown - Wear LondonKennington Jean - Superflex Brown - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 Low Stock
36 Out of stock
38 Low Stock
Kennington Jean - Superflex Brown Sale price£50.00 Regular price£85.00

2 Colours

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