Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

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Full refund or exchange for another item of your choice within 14 days of receiving your items

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Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1436 reviews.

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249 products

Save £45.00Temple Trouser - Beige Canvas - Wear LondonTemple Trouser - Beige Canvas - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Temple Trouser - Beige Canvas Sale price£50.00 Regular price£95.00

2 Colours

Save £15.00Bethnal Short Sleeve Shirt - Denim Sky Seersucker - Wear LondonBethnal Short Sleeve Shirt - Denim Sky Seersucker - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Short Sleeve Shirt - Denim Sky Seersucker Sale price£50.00 Regular price£65.00

2 Colours

Save £25.00Baker Boy Hat - Navy Check - Wear LondonBaker Boy Hat - Navy Check - Wear London
S - 54cm Out of stock
M - 56cm In stock
L - 58cm In stock
XL - 60cm Low Stock
Baker Boy Hat - Navy Check Sale price£30.00 Regular price£55.00

4 Colours

Save £15.00Bethnal Top Pockets - Navy White Linen - Wear LondonBethnal Top Pockets - Navy White Linen - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bethnal Top Pockets - Navy White Linen Sale price£50.00 Regular price£65.00

2 Colours

Save £20.00Baker Boy Hat - Stone Linen - Wear LondonBaker Boy Hat - Stone Linen - Wear London
S - 54cm Out of stock
M - 56cm In stock
L - 58cm In stock
XL - 60cm Low Stock
Baker Boy Hat - Stone Linen Sale price£30.00 Regular price£50.00

4 Colours

Theydon Overshirt - Fine Whale Cord Navy - Wear LondonTheydon Overshirt - Fine Whale Cord Navy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Navy Sale price£130.00

2 Colours

Theydon Overshirt - Fine Whale Cord Olive - Wear LondonTheydon Overshirt - Fine Whale Cord Olive - Wear London
S Out of stock
M In stock
L In stock
XL Out of stock
XXL Low Stock
Theydon Overshirt - Fine Whale Cord Olive Sale price£130.00

2 Colours

Save £30.00Bart Overshirt - Brown Camel Ecru - Square Check - Wear LondonBart Overshirt - Brown Camel Ecru - Square Check - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bart Overshirt - Brown Camel Ecru - Square Check Sale price£60.00 Regular price£90.00

2 Colours

Save £15.00Trueman T-shirt - Regular Fit - 5 Pack - Wear LondonTrueman T-shirt - Regular Fit - 5 Pack - Wear London
Trueman T-shirt - Regular Fit - 5 Pack Sale price£135.00 Regular price£150.00
Save £15.00Hoxton T-shirt - Muscle Fit - 5 Pack - Wear LondonHoxton T-shirt - Muscle Fit - 5 Pack - Wear London
Hoxton T-shirt - Muscle Fit - 5 Pack Sale price£135.00 Regular price£150.00
Stoke Newington Joggers - Mushroom Superflex - Wear LondonStoke Newington Joggers - Mushroom Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Mushroom Superflex Sale price£85.00

5 Colours

Wick Long Sleeve Shirt - Plain White Seersucker - Wear LondonWick Long Sleeve Shirt - Plain White Seersucker - Wear London
S In stock
M In stock
L Low Stock
XL In stock
XXL Low Stock
Wick Long Sleeve Shirt - Plain White Seersucker Sale price£80.00

4 Colours

Roman Shirt Top Pockets - Fine Cord Chocolate - Wear LondonRoman Shirt Top Pockets - Fine Cord Chocolate - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Roman Shirt Top Pockets - Fine Cord Chocolate Sale price£90.00

2 Colours

Save £20.00Thames - 3 Button Polo - Ecru Pique - Wear LondonThames - 3 Button Polo - Ecru Pique - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Thames - 3 Button Polo - Ecru Pique Sale price£40.00 Regular price£60.00

3 Colours

Save £40.00Tuxford Casual Blazer - Navy 100% Linen - Wear LondonTuxford Casual Blazer - Navy 100% Linen - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Navy 100% Linen Sale price£110.00 Regular price£150.00

3 Colours

Ezra Jean - Bleach Wash - Wear LondonEzra Jean - Bleach Wash - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Out of stock
Ezra Jean - Bleach Wash Sale price£85.00

3 Colours

Aldgate Baseball Shacket - Mushroom Moleskin - Wear LondonAldgate Baseball Shacket - Mushroom Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Aldgate Baseball Shacket - Mushroom Moleskin Sale price£160.00

5 Colours

Save £40.00Tuxford Casual Blazer - Chocolate 100% Linen - Wear LondonTuxford Casual Blazer - Chocolate 100% Linen - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Chocolate 100% Linen Sale price£110.00 Regular price£150.00

3 Colours

Stoke Newington Joggers - Putty Superflex - Wear LondonStoke Newington Joggers - Putty Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Putty Superflex Sale price£85.00

5 Colours

Save £15.00Borough - Zip Polo - Ecru Pique - Wear LondonBorough - Zip Polo - Ecru Pique - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Ecru Pique Sale price£50.00 Regular price£65.00

3 Colours

Save £30.00Burdett Jean - Dark Wash - Wear LondonBurdett Jean - Dark Wash - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 Low Stock
36 Low Stock
38 Out of stock
Burdett Jean - Dark Wash Sale price£30.00 Regular price£60.00

3 Colours

Save £60.00Sherratt Harrrington - Grey wool - Wear LondonSherratt Harrrington - Grey wool - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Sherratt Harrington - Grey wool Sale price£110.00 Regular price£170.00

2 Colours

Stoke Newington Joggers - Navy Superflex - Wear LondonStoke Newington Joggers - Navy Superflex - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Navy Superflex Sale price£85.00

5 Colours

Save £60.00Southend Shacket - Mushroom Cotton Linen - Wear LondonSouthend Shacket - Mushroom Cotton Linen - Wear London
S Out of stock
M Low Stock
L Low Stock
XL Out of stock
XXL Out of stock
Southend Shacket - Mushroom Cotton Linen Sale price£100.00 Regular price£160.00

4 Colours

Save £40.00Tuxford Casual Blazer - khaki 100% Linen - Wear LondonTuxford Casual Blazer - khaki 100% Linen - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Tuxford Casual Blazer - Khaki 100% Linen Sale price£110.00 Regular price£150.00

3 Colours

Stoke Newington Joggers - Chocolate Superflex - Wear LondonStoke Newington Joggers - Chocolate Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 In stock
38 Out of stock
Stoke Newington Joggers - Chocolate Superflex Sale price£85.00

5 Colours

Stoke Newington Joggers - Dark Olive Superflex - Wear LondonStoke Newington Joggers - Dark Olive Superflex - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Stoke Newington Joggers - Dark Olive Superflex Sale price£85.00

5 Colours

Save £60.00Southend Shacket - Blue Cotton Linen - Wear LondonSouthend Shacket - Blue Cotton Linen - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket - Blue Cotton Linen Sale price£100.00 Regular price£160.00

4 Colours

Save £20.00Thames - 3 Button Polo - Taupe Pique - Wear LondonThames - 3 Button Polo - Taupe Pique - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Thames - 3 Button Polo - Taupe Pique Sale price£40.00 Regular price£60.00

3 Colours

Save £15.00Borough - Zip Polo - Taupe Pique - Wear LondonBorough - Zip Polo - Taupe Pique - Wear London
S Out of stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Borough - Zip Polo - Taupe Pique Sale price£50.00 Regular price£65.00

3 Colours

Save £25.00Baker Boy Hat - Beige Check - Wear LondonBaker Boy Hat - Beige Check - Wear London
S - 54cm Out of stock
M - 56cm In stock
L - 58cm In stock
XL - 60cm In stock
Baker Boy Hat - Beige Check Sale price£30.00 Regular price£55.00

4 Colours

Save £10.00Mixed T-Shirt - 3 Pack - Wear LondonMixed T-Shirt - 3 Pack - Wear London
Mixed T-Shirt - 3 Pack Sale price£80.00 Regular price£90.00
Save £60.00Southend Shacket - Dark Navy Poly Wool - Wear LondonSouthend Shacket - Dark Navy Poly Wool - Wear London
S Low Stock
M In stock
L In stock
XL Out of stock
XXL Out of stock
Southend Shacket - Dark Navy Poly Wool Sale price£100.00 Regular price£160.00

4 Colours

Save £30.00Burdett Jean - Mid Wash - Wear LondonBurdett Jean - Mid Wash - Wear London
28 Out of stock
30 Low Stock
32 Low Stock
34 In stock
36 Low Stock
38 Out of stock
Burdett Jean - Mid Wash Sale price£30.00 Regular price£60.00

3 Colours

Dalston T-Shirt - 3 Pack - Wear LondonDalston Heavyweight Cotton T-Shirt - 3 Pack - Wear London
Dalston Heavyweight Cotton T-Shirt - 3 Pack Sale price£80.00
Save £80.00Southend Shacket - Stone Cotton Nylon - Wear LondonSouthend Shacket - Stone Cotton Nylon - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket - Stone Cotton Sale price£80.00 Regular price£160.00
Save £80.00Southend Shacket - Petrol Blue Moleskin - Wear LondonSouthend Shacket - Petrol Blue Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket - Petrol Blue Moleskin Sale price£80.00 Regular price£160.00

3 Colours

London Lined Rain Mac - Burnt Orange - Wear LondonLondon Lined Rain Mac - Burnt Orange - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Burnt Orange Sale price£170.00

10 Colours

Save £80.00Southend Shacket - Charcoal Twill Moleskin - Wear LondonSouthend Shacket - Charcoal Twill Moleskin - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Southend Shacket - Charcoal Twill Moleskin Sale price£80.00 Regular price£160.00

3 Colours

Save £80.00Southend Shacket - Light Grey Moleskin - Wear LondonSouthend Shacket - Light Grey Moleskin - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket - Light Grey Moleskin Sale price£80.00 Regular price£160.00

3 Colours

Save £50.00London Spring Lined Rain Mac - Lemon - Wear LondonLondon Spring Lined Rain Mac - Lemon - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
London Spring Lined Rain Mac - Lemon Sale price£100.00 Regular price£150.00

10 Colours

Colts Zip Shacket - Black Virgin Wool - Wear LondonColts Zip Shacket - Black Virgin Wool - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
Colts Zip Shacket - Black Virgin Wool Sale price£170.00
London Lined Rain Mac - Dark Forest Green - Wear LondonLondon Lined Rain Mac - Dark Forest Green - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Dark Forest Green Sale price£170.00

10 Colours

Save £30.00Burdett Jean - Light Wash - Wear LondonBurdett Jean - Light Wash - Wear London
28 Out of stock
30 Low Stock
32 In stock
34 In stock
36 Low Stock
38 Out of stock
Burdett Jean - Light Wash Sale price£30.00 Regular price£60.00

3 Colours

Save £80.00Southend Shacket - Sky Blue Twill - Wear LondonSouthend Shacket - Sky Blue Twill - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Out of stock
Southend Shacket - Sky Blue Twill Sale price£80.00 Regular price£160.00
London Lined Rain Mac - Grey - Wear LondonLondon Lined Rain Mac - Grey - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Grey Sale price£170.00

10 Colours

London Lined Rain Mac - Petrol Navy - Wear LondonLondon Lined Rain Mac - Petrol Navy - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Petrol Navy Sale price£170.00

10 Colours

London Spring Lined Rain Mac - Navy Blue - Wear LondonLondon Lined Rain Mac - Navy Blue - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Out of stock
London Lined Rain Mac - Navy Blue Sale price£170.00

10 Colours

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