Why Wear London?

Loved by over 55,000 customers

Founded in London, with every style crafted using premium fabrics.

Hassle-free returns or exchanges

Full refund or exchange for another item of your choice within 30 days of receiving your items

Free UK shipping on orders over £100

Picked and packed by our expert teams across London
All Products

All Products

Discover our full collection. Featuring limited-edition pieces made from premium Italian fabrics, each item is expertly crafted in London, UK. 

Browse our selection of outerwear, overshirts, trousers, and stay tuned for more new arrivals next week!

 

Customers rate us 4.9/5 based on 1818 reviews.

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244 products

London Mac - Birbo Twill Navy - Wear LondonLondon Mac - Birbo Twill Navy - Wear London
S Low Stock
M In stock
L Out of stock
XL Out of stock
XXL Low Stock
London Mac - Birbo Twill Navy Sale price£260.00

3 Colours

Dalston - T-Shirt Non Peach - Washed Black - Wear LondonDalston - T-Shirt Non Peach - Washed Black - Wear London
S Low Stock
M In stock
L Out of stock
XL Out of stock
XXL Out of stock
Dalston Heavyweight Cotton T-Shirt - Washed Black Sale price£30.00

2 Colours

Save £5.00Mixed T-Shirt - 3 Pack - Wear LondonMixed T-Shirt - 3 Pack - Wear London
Mixed T-Shirt - 3 Pack Sale price£100.00 Regular price£105.00
Save £25.00Trueman T-shirt - Regular Fit - 5 Pack - Wear LondonTrueman T-shirt - Regular Fit - 5 Pack - Wear London
Trueman T-shirt - Regular Fit - 5 Pack Sale price£150.00 Regular price£175.00
Trueman T-Shirt - White - Wear LondonTrueman Regular Fit T-Shirt - White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL In stock
Trueman Regular Fit T-Shirt - White Sale price£35.00

8 Colours

Trueman T-Shirt - Black - Wear LondonTrueman Regular Fit T-Shirt - Black - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Black Sale price£35.00

8 Colours

Southend Shacket Unlined - Camel Moleskin - Wear LondonSouthend Shacket Unlined - Camel Moleskin - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Southend Shacket Unlined - Camel Moleskin Sale price£150.00

4 Colours

Southend Shacket Unlined - Navy Moleskin - Wear LondonSouthend Shacket Unlined - Navy Moleskin - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Southend Shacket Unlined - Navy Moleskin Sale price£150.00

4 Colours

Save £40.00Hailey Raglan Knit - Dark Midnight - Wear LondonHailey Raglan Knit - Dark Midnight - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Out of stock
Hailey Raglan Knit - Dark Midnight Sale price£50.00 Regular price£90.00

2 Colours

Save £40.00Hailey Raglan Knit - Mushroom - Wear LondonHailey Raglan Knit - Mushroom - Wear London
S Low Stock
M Low Stock
L In stock
XL Low Stock
XXL Out of stock
Hailey Raglan Knit - Mushroom Sale price£50.00 Regular price£90.00

2 Colours

Finsbury Funnel Mac - Putty Dx - Wear LondonFinsbury Funnel Mac - Putty Dx - Wear London
S Low Stock
M Low Stock
L Out of stock
XL Out of stock
XXL Out of stock
Finsbury Funnel Mac - Putty Dx Sale price£195.00

5 Colours

Finsbury Funnel Mac - Olive Dx - Wear LondonFinsbury Funnel Mac - Olive Dx - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Low Stock
Finsbury Funnel Mac - Olive Dx Sale price£195.00

5 Colours

Jimmy Quarter Zip - Grey White - Wear LondonJ Jimmy Quarter Zip - Grey White - Wear London
S In stock
M In stock
L In stock
XL In stock
XXL Out of stock
Jimmy Quarter Zip - Grey White Sale price£65.00

3 Colours

Bart Overshirt - Dogtooth Ecru Oat Grey - Wear LondonBart Overshirt - Dogtooth Ecru Oat Grey - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bart Overshirt - Dogtooth Ecru Oat Grey Sale price£100.00
Dalston - T-Shirt Non Peach - Optic White - Wear LondonDalston - T-Shirt Non Peach - Optic White - Wear London
S Out of stock
M Out of stock
L Out of stock
XL Out of stock
XXL In stock
Dalston Heavyweight Cotton T-Shirt - Optic White Sale price£30.00

2 Colours

Bank Short Mac Lined - Putty DX - Wear LondonBank Short Mac Lined - Putty DX - Wear London
S Low Stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Putty DX Sale price£185.00

6 Colours

Scarf - Dogtooth Camel - Wear LondonScarf - Dogtooth Camel - Wear London
Scarf - Dogtooth Camel Sale price£35.00

2 Colours

Scarf - Dogtooth Black - Wear LondonScarf - Dogtooth Black - Wear London
Scarf - Dogtooth Black Sale price£35.00

2 Colours

Scarf - Burb Mutli Geo Navy - Wear LondonScarf - Burb Mutli Geo Navy - Wear London
Scarf - Burb Mutli Geo Navy Sale price£35.00

2 Colours

Scarf - Burb Mutli Geo Charcoal - Wear LondonScarf - Burb Mutli Geo Charcoal - Wear London
Scarf - Burb Mutli Geo Charcoal Sale price£35.00

2 Colours

Scarf - H/bone Plain Border Burgundy - Wear LondonScarf - H/bone Plain Border Burgundy - Wear London
Scarf - H/bone Plain Border Burgundy Sale price£35.00
Scarf - Criss Cross Plain Border Navy - Wear LondonScarf - Criss Cross Plain Border Navy - Wear London
Scarf - Criss Cross Plain Border Navy Sale price£35.00

2 Colours

Scarf - Criss Cross Plain Border Charcoal - Wear LondonScarf - Criss Cross Plain Border Charcoal - Wear London
Scarf - Criss Cross Plain Border Charcoal Sale price£35.00

2 Colours

Save £25.00Mixed T-Shirt - 5 Pack - Wear LondonMixed T-Shirt - 5 Pack - Wear London
Mixed T-Shirt - 5 Pack Sale price£150.00 Regular price£175.00
Save £5.00Hoxton T-shirt - Muscle Fit - 3 Pack - Wear LondonHoxton T-shirt - Muscle Fit - 3 Pack - Wear London
Hoxton T-shirt - Muscle Fit - 3 Pack Sale price£100.00 Regular price£105.00
Save £5.00Trueman T-shirt - Regular Fit - 3 Pack - Wear LondonTrueman T-shirt - Regular Fit - 3 Pack - Wear London
Trueman T-shirt - Regular Fit - 3 Pack Sale price£100.00 Regular price£105.00
Scarf - Geo Stripe Border Charcoal Ecru - Wear LondonScarf - Geo Stripe Border Charcoal Ecru - Wear London
Scarf - Geo Stripe Border Charcoal Ecru Sale price£35.00
Scarf – Fluorescent Geo Silver / Royal - Wear LondonScarf – Fluorescent Geo Silver / Royal - Wear London
Scarf – Fluorescent Geo Silver / Royal Sale price£35.00

2 Colours

Scarf - Fluorescent Geo Grey / Red - Wear LondonScarf - Fluorescent Geo Grey / Red - Wear London
Scarf - Fluorescent Geo Grey / Red Sale price£35.00

2 Colours

Scarf – Diamond Grey / Sky - Wear LondonScarf – Diamond Grey / Sky - Wear London
Scarf – Diamond Grey / Sky Sale price£35.00
Scarf – Multi Geo Paisley Charcoal - Wear LondonScarf – Multi Geo Paisley Charcoal - Wear London
Scarf – Multi Geo Paisley Charcoal Sale price£35.00

2 Colours

Scarf – Multi Geo Charcoal - Wear LondonScarf – Multi Geo Charcoal - Wear London
Scarf – Multi Geo Charcoal Sale price£35.00

3 Colours

Bevis Long Sleeve Cotton t-shirt -Black - Wear LondonBevis Long Sleeve Cotton t-shirt -Black - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt -Black Sale price£40.00

3 Colours

Bevis Long Sleeve Cotton t-shirt - White - Wear LondonBevis Long Sleeve Cotton t-shirt - White - Wear London
S In stock
M Low Stock
L In stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - White Sale price£40.00

3 Colours

Bevis Long Sleeve Cotton t-shirt - Navy - Wear LondonBevis Long Sleeve Cotton t-shirt - Navy - Wear London
S Low Stock
M Low Stock
L Low Stock
XL Low Stock
XXL Low Stock
Bevis Long Sleeve Cotton t-shirt - Navy Sale price£40.00

3 Colours

Trueman Regular Fit T-Shirt - Navy - Wear LondonTrueman Regular Fit T-Shirt - Navy - Wear London
S In stock
M In stock
L In stock
XL Out of stock
XXL In stock
Trueman Regular Fit T-Shirt - Navy Sale price£35.00

8 Colours

Trueman T-Shirt - Grey - Wear LondonTrueman T-Shirt - Grey - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Grey Sale price£35.00

8 Colours

Trueman T-Shirt - Olive - Wear LondonTrueman Regular Fit T-Shirt - Olive - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Trueman Regular Fit T-Shirt - Olive Sale price£35.00

8 Colours

Scarf - Navy Gingham Floral - Wear LondonScarf - Navy Gingham Floral - Wear London
Scarf - Navy Gingham Floral Sale price£35.00

2 Colours

Scarf - Black Gingham Floral - Wear LondonScarf - Black Gingham Floral - Wear London
Scarf - Black Gingham Floral Sale price£35.00

2 Colours

Newington Zip Pockets Joggers - Putty - Wear LondonNewington Zip Pockets Joggers - Putty - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 Low Stock
36 Low Stock
38 Out of stock
Newington Zip Pockets Joggers - Putty Sale price£85.00

2 Colours

Ezra Jean - Raw Wash Superflex - Wear LondonEzra Jean - Raw Wash Superflex - Wear London
28 Out of stock
30 In stock
32 In stock
34 In stock
36 In stock
38 In stock
Ezra Jean - Raw Wash Superflex Sale price£85.00

5 Colours

Aldgate Baseball Shacket - Navy Moleskin - Wear LondonAldgate Baseball Shacket - Navy Moleskin - Wear London
S In stock
M In stock
L In stock
XL Low Stock
XXL Low Stock
Aldgate Baseball Shacket - Navy Moleskin Sale price£160.00

4 Colours

Hoxton T-shirt - Olive - Wear LondonHoxton Raglan Sleeve Fitted T-shirt - Olive - Wear London
S Out of stock
M Out of stock
L Low Stock
XL In stock
XXL Low Stock
Hoxton Raglan Sleeve Fitted T-shirt - Olive Sale price£35.00

8 Colours

Wear London Gift Card Wear London
Wear London Gift Card Sale priceFrom £10.00
Bank Short Mac Lined - Olive Dx - Wear LondonBank Short Mac Lined - Olive Dx - Wear London
S Low Stock
M In stock
L Low Stock
XL Low Stock
XXL Low Stock
Bank Short Mac Lined - Olive Dx Sale price£185.00

6 Colours

Bank Short Mac Lined - Navy Dx - Wear LondonBank Short Mac Lined - Navy Dx - Wear London
S Low Stock
M In stock
L In stock
XL In stock
XXL Low Stock
Bank Short Mac Lined - Navy Dx Sale price£185.00

6 Colours

Newington Zip Pockets Joggers - Navy - Wear LondonNewington Zip Pockets Joggers - Navy - Wear London
28 Out of stock
30 Out of stock
32 Out of stock
34 In stock
36 In stock
38 Low Stock
Newington Zip Pockets Joggers - Navy Sale price£85.00

2 Colours

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